Reads and downloadable resources to inspire your brand-led journey
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This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]
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Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision. This article originally featured on Entrepreneur, June 2021. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure […]
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An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.
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Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The Hierarchy, while not rigidly linear, helps us understand the order in which basic to more complex human needs tend to be a focus for us. […]
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We’ve all been a victim of it. You take a gander at a competitor or peer’s social feed and think “Wow that’s so cool, I should do something like that”. You hear about their success with a product or service launch and think “I just gotta do that too!”. That my friends, is ‘brand shiny […]
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Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business. Brand strategy is the insights-led, long-term roadmap for how your brand will make its most potent and meaningful impact – Me. I said that. A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, […]
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Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]
FREE DOWNLOAD: EDITABLE WORKBOOK
50 Prompts For Pivoting: Navigate your big brand pivot strategically
During times of crisis we panic easily and make emotional decisions that quite possibly don’t serve our business in the long run.
This workbook asks all the right questions to help you validate the temptations so they’re feeding into your longer-term brand vision.
Define Your Audience
Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.
If you can empathise with them, you will know how to best suit their needs and best communicate with them.
FREE DOWNLOAD: EDITABLE WORKBOOK
FREE DOWNLOAD: EDITABLE WORKBOOK
Not Your Grandpa's SWOT Analysis
Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.
This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.
$10:
DOWNLOADABLE PDF
Personality Traits, Values and Tone of Voice Word Bank
Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
Resources to DIY:
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