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An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.

A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” hover_enabled=”0″ text_font_size=”18px” header_text_align=”left” header_2_font=”Poppins||||||||” header_font=”Poppins||||||||”] Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The […]

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”||||||||” text_font_size=”18px” text_line_height=”1.5em” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.2em” header_3_font=”Poppins||||||||” header_3_line_height=”1.2em” header_4_font=”Poppins||||||||” header_4_font_size=”24px” header_4_line_height=”1.1em” inline_fonts=”Open Sans”] We’ve all been a victim of it.   You take a gander at a competitor or peer’s social feed and think “Wow that’s so cool, I should do something […]

Got A Case Of Brand Shiny Object Syndrome? Here’s What To Do To Avoid The FOMO

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_3_font=”Poppins||||||||” header_4_font=”Poppins||||||||” header_4_font_size=”20px” header_4_line_height=”1.1em” hover_enabled=”0″ header_2_font_size=”24px”] Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business.   A good brand strategy is: ⚡️ Focussed on business outcomes. […]

What Actually Is Brand Strategy?

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” header_2_font_size=”28px” header_3_font=”Poppins||||||||” header_3_font_size=”20px” hover_enabled=”0″ text_font=”Poppins||||||||” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||”] I’ve been thinking a lot about brand purpose and the values that underpin a brand. Thinking about how these brand values play out through every touch point – and wondering where some brands go wrong […]

Why Brand Purpose Will Mean F*ck All If You Don’t Live By Your Values

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” header_3_font=”Poppins||||||||” header_3_font_size=”24px” hover_enabled=”0″ header_font=”Poppins||||||||”] Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the […]

Does Every Business Need A Brand?

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_3_font=”Poppins||||||||”] So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No […]

WTF Are Brand Archetypes (?!) And How to Build A Cracking Brand Using Them

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_font=”Poppins||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.2em”] Ok so here’s a little bug bear of mine: when people misuse the terms brand and marketing, or use them interchangeably. For me what makes that worse is the experts who DO the brand and marketing activities […]

Brand vs. Marketing – What’s the Difference Anyway?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” header_3_font_size=”25px” header_3_line_height=”1.5em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] I’m sorry to be the one to break it to you… but building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. […]

A Brand Is Not A Logo – So What Is It Really?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_padding=”0px|0px|54px|0px”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_3_text_color=”#333333″ header_3_font_size=”24px” header_3_line_height=”1.2em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] Getting clear on the real benefits of your product or service can be tricky if you’re too close to it. Sometimes, it can be hard to see the forest for the trees, […]

Next-Levelify Your Brand Now With This Easy-To-Do Exercise

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