Windswept grass plumes growing out of white sand

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It can’t be sugar-coated. Climate change is the biggest challenge humanity and the global economy faces. The increase in emissions will lead to rising temperatures, decreasing resources, extreme weather events, rising sea levels and biodiversity loss. It’s a lot to take in and it can be easier to stick our head in the sand. As […]

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How to avoid greenwashing

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Humanity is facing its greatest challenge ever – environmental catastrophe. As business leaders, it’s unlikely we’ve seen the world shift quite like it is now – and with those shifts comes a shift in responsibilities. The decisions you make today will not only impact your bottom line but also the planet’s – and everyone’s – […]

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a blackboard on a wall with white lettering that says "whatever it takes"

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The only constant is change. Especially now, change on almost every front creates a dynamic that’s incredibly confronting. Change presents a challenge to businesses but it can also present unexpected opportunities. While you can’t predict the future, strategic thinking can prepare you for what may come. Strategies that ‘future-proof’ your brand can be easily formulated […]

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a white cardinal direction pointer against a blue sky

Our Latest Post:

Ever found yourself frozen still but the gravity of a situation, scrambling to pivot or make big changes to your business, in order to keep your brand (and livelihood!) alive…crisis – as much as we like to avoid it – is an inevitable part of a growing business. When crisis strikes it can send us […]

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Dive into Australia’s Intergenerational Report 2023 for strategic insights that will empower SMEs to thrive amidst change. Explore tech transformation, wellbeing integration, and geopolitical resilience for more robust strategic planning.

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A young girl holds a yellow leaf

Our Latest Post:

“Does sustainability sell?”  Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision.  It reduces sustainability to another marketing claim, something that is expected to sell more of something […]

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A hand holding out a small sprouting plant

Our Latest Post:

This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]

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It can be hard to work out where your brand fits in the narrative on the tumultuous world stage and how to contribute in a positive way. But, it doesn’t have to be complicated. You can start by identifying your brand purpose and values – and then embed them into everything you do in your […]

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A top down view of a notebook, a pair of hands holding a pen and four cardboard cutouts of question marks

Our Latest Post:

What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]

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A crumpled up McDonald's bag

Our Latest Post:

Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

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OPEN POST

Windswept grass plumes growing out of white sand

It can’t be sugar-coated. Climate change is the biggest challenge humanity and the global economy faces. The increase in emissions will lead to rising temperatures, decreasing resources, extreme weather events, rising sea levels and biodiversity loss. It’s a lot to take in and it can be easier to stick our head in the sand. As […]

The Hidden Costs of Ignoring Climate Change

Strategy

a blackboard on a wall with white lettering that says "whatever it takes"

OPEN POST

The only constant is change. Especially now, change on almost every front creates a dynamic that’s incredibly confronting. Change presents a challenge to businesses but it can also present unexpected opportunities. While you can’t predict the future, strategic thinking can prepare you for what may come. Strategies that ‘future-proof’ your brand can be easily formulated […]

Future-Proof Brand Strategy: Navigating Rapid Market Changes

Strategy

a white cardinal direction pointer against a blue sky

OPEN POST

Ever found yourself frozen still but the gravity of a situation, scrambling to pivot or make big changes to your business, in order to keep your brand (and livelihood!) alive…crisis – as much as we like to avoid it – is an inevitable part of a growing business. When crisis strikes it can send us […]

How to pivot with purpose during times of crisis in your business

Strategy

OPEN POST

Dive into Australia’s Intergenerational Report 2023 for strategic insights that will empower SMEs to thrive amidst change. Explore tech transformation, wellbeing integration, and geopolitical resilience for more robust strategic planning.

Navigating Australia’s Future: Strategic Insights for SMEs from the Intergenerational Report 2023

Strategy

A young girl holds a yellow leaf

OPEN POST

“Does sustainability sell?”  Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision.  It reduces sustainability to another marketing claim, something that is expected to sell more of something […]

Sustainability “Sells”, But Not Why You Think It Does

Innovation

A hand holding out a small sprouting plant

OPEN POST

This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]

Why Brands Need to Lead the Charge on Climate

Strategy

OPEN POST

Melissa, a fair-skinned woman and wavy hair, with quirky glasses, a bright pink blazer and a navy dress, smiling and looking to camera.

This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]

One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too

Strategy

Personality Traits, Values and Tone of Voice Word Bank

$10: DOWNLOADABLE PDF

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

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