A hand holding out a small sprouting plant

Our Latest Post:

This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]

READ NOW

OPEN POST

A hand holding out a small sprouting plant

This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]

Why Brands Need to Lead the Charge on Climate

Strategy

OPEN POST

A hand holding out a small sprouting plant

This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]

Why Brands Need to Lead the Charge on Climate

Strategy

Personality Traits, Values and Tone of Voice Word Bank

$10: DOWNLOADABLE PDF

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

The Purpose Edit

Newsletter

Want more inspiration for becoming a brand that isn't 'business as usual'? Well come on over and subscribe to our fortnightly drop of thought-provoking goodness.

I'M SO IN

I'M SO IN





The Purpose Edit

Curated insights for conscious organisations and entrepreneurs shaping a just, fair, and sustainable economy. We handpick the most interesting reads and resources from 50+ newsletters on strategy, innovation, and climate change.

For every new subscriber, we provide 30 days of access to clean water in the world💧

    We won't send you spam. Unsubscribe at any time.

    CLOSE FORM