We’re here to help you unlock your brand and innovation potential for a positive impact.

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We believe your brand should bring:

Not having a brand-led business strategy is like building a house without a plan. We’ll help you find clarity in strategy and unleash your brand’s competitive advantage. With curiosity, empathy and pop culture references.

Through our sister brands, Brand-Led Business and A Brand Is Not A Logo, we’re here to help unlock your brand’s potential.

Guided Strategy

You’re a one (or few) person show and are ready to do the work yourself, but need an outlined approach and guidance to get there.

Bespoke Strategy

You’re a future-focussed, small-medium sized business and need collaborative partners to help you identify and strategise for that next phase of growth.

But first, what are you looking for?

If you’re on a mission to unlock the real power of your brand and harness innovation to drive positive change for profit, people and planet - you’re in the right place.

Brand-led strategy future-proofs your business.
It also...

Unlocks your competitive advantage
Helps you create greater value for your customers
Engages your team and helps attract quality talent
Creates an impact on people, planet AND profit
Gives you clarity and focus

I’m the brand and marketing half of Brand-Led. After 12 years in brand and marketing management for multinational fast moving consumer goods brands, I've been helping B2C and B2B small-medium sized and startups find clarity through brand strategy since 2016.

Hey, I’m Melissa:
Brand & Marketing Strategist

I’m the innovation and sustainability half of Brand-Led. As a food technologist of over 13 years, with specialist knowledge in innovation and product development across B2C and B2B brands, I now help small-medium sized businesses uncover practical insights, promoting a culture of innovation and continuous improvement.

Hi, I’m Adam: Innovation & Sustainability Strategist

Brand Led Business transformed us from a non-marketing business to a marketing one. This has resulted in such a customer focus, that it has meant we have picked up our game considerably. And the result? ... a HUGE increase in sales, enquiries and reputation.

For a brand approach that will be

Bespoke Brand & Innovation Strategy

innovative.

fulfilling.

intentional.

strategic.

Navigate

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We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Yuggera people who are the Traditional Custodians of the lands where we live, learn and work.

Brisbane, Australia & Worldwide

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