Let’s build a brand that isn't 'business as usual', shall we?
BRANDS CAN CHANGE THE WORLD.
Climate-aware business strategy for SMEs
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What brings you here?
Maybe it's one or more of these things...
you're feeling lost when it comes to sustainability/ future-proofing your business
you're not sure what your brand stands for
you're feeling a bit "same-same" as your competitors
you're doing marketing that doesn’t quite hit the mark
you have a “spray and pray” approach to innovation
you don't yet know your future sources of value
you're feeling lost when it comes to sustainability/ future-proofing your business
you're not sure what your brand stands for
you're feeling a bit "same-same" as your competitors
you're doing marketing that doesn’t quite hit the mark
you have a “spray and pray” approach to innovation
you don't yet know your future sources of value
We’ll help you build a business that’s centred on
Specifically, we can help you with:
Unlocks your competitive advantage
Helps you create greater value for your customers
Engages your team and helps attract quality talent
Creates a positive impact on people, planet & profit
Gives you clarity and focus
Brand-led strategy future-proofs your business.
It also...
Business Strategy
Brand Strategy
Innovation Strategy
Scenario Planning
New Product Development
Marketing Strategy
Assess where your business is at, what's happening around you (market trends, competitor analysis), and what your future sources of growth are.
Develop your brand foundations (like Vision, Purpose, Values, Beliefs) and how to actually integrate them in your business. Unlock your unique value proposition, personality & voice.
Create your brand-aligned pipeline of new offers. Uncover hidden opportunities for cost saving and optimisation to create competitive advantage (psst - including opportunities to become more sustainable).
Assess critical risks and opportunities to appropriately develop plans. Create some certainty for your business to endure in an uncertain future.
Plan and progress your new offers. Align your team around realistic timelines. Commercialise with alignment between operational and marketing tasks.
Define your target audience, how to reach them and what messages will resonate. Craft a customer journey that brings all parts of your business into the mix.
We help SMEs with purpose-directed strategy using a systems-thinking approach.
I’m the brand and marketing half of Brand-Led. As a professional marketer for almost 20 years now, I know what brands need to connect with their audiences and grow.
The word people are most likely to use to describe me is: "quirky" (which I happily take as a compliment).
I'm a mama to one, plant mama to many and have an eclectic taste in music that's a mystery to most.
Hey, I’m Melissa: Brand & Marketing Strategist
I’m the innovation and sustainability half of Brand-Led.
In my 15 years as a food technologist, I've gained specialist knowledge in innovation and product development across B2C and B2B brands.
The word people are most likely to use to describe me is: "funny".
I'm a dad to one, a craft beer aficionado, and have a penchant for remembering the most random of facts which comes in real handy at pub trivia.
Hi, I’m Adam: Innovation & Sustainability Strategist
innovative.
fulfilling.
intentional.
strategic.
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