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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.0″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em”] It’s a topic that’s getting more traction as more people become more conscious about the way we consume, create and feel about the way we’re marketed and sold to. It’s also gaining more traction […]

What Ethical & Inclusive Marketing Is And Why It’s Better For Your Brand

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” custom_padding=”||0px|||”] Free Case Study I am…None of your dang businessA spy who just wants your freebieA brand ownerA marketer Send it to me! We respect your privacy. Unsubscribe at anytime. Built with ConvertKit .formkit-form[data-uid=”d70301c9e0″] […]

Business For Good Brand Strategy Case Study: Lush

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em”] None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really […]

Social enterprise isn’t niche – it’s the new norm

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_line_height=”1.8em” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font_size=”24px” header_3_line_height=”1.3em” hover_enabled=”0″ text_font_size=”18px” header_font=”Poppins||||||||” header_text_align=”left” header_2_font=”Poppins||||||||” header_2_text_align=”left” header_3_font=”Poppins||||||||” header_3_text_align=”left”] It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of […]

The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”||||||||” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.2em” header_3_font=”Poppins||||||||” header_3_line_height=”1.2em” header_4_font=”Poppins||||||||” header_4_font_size=”24px” header_4_line_height=”1.1em” hover_enabled=”0″ inline_fonts=”Open Sans” text_font_size=”18px” header_2_font=”Poppins||||||||”] The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to […]

Why You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too

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