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How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. This article originally featured on Entrepreneur, October 2020. If the events of 2020 alone have taught us anything, it’s that businesses can no longer ignore their greater impact on the world and the role they play […]
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How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. This article originally featured on Entrepreneur, October 2020. If the events of 2020 alone have taught us anything, it’s that businesses can no longer ignore their greater impact on the world and the role they play […]
OPEN POST
It’s a topic that’s getting more traction as more people become more conscious about the way we consume, create and feel about the way we’re marketed and sold to. It’s also gaining more traction as the boiler plate on social issues starts to spill over. There’s an urgency to addressing these issues because we see […]
OPEN POST
Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]
OPEN POST
Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]
OPEN POST
None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the recession while […]
Personality Traits, Values and Tone of Voice Word Bank
$10: DOWNLOADABLE PDF
Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
Resources to DIY:
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