How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. This article originally featured on Entrepreneur, October 2020. If the events of 2020 alone have taught us anything, it’s that businesses can no longer ignore their greater impact on the world and the role they play […]
It’s a topic that’s getting more traction as more people become more conscious about the way we consume, create and feel about the way we’re marketed and sold to. It’s also gaining more traction as the boiler plate on social issues starts to spill over. There’s an urgency to addressing these issues because we see […]
Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]
None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the recession while […]
It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of them from various course creators across the globe. They’re packaged up and sold for the hugely discounted price of $100 (or something like that), to offer immense […]
The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to the local milk bar. I’ve got my sights set on a mixed lolly bag that will be sitting at the counter, ready for me. I’m crossing my […]
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