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Climate change causes & effects
Greenwashing
Ethical marketing
Purpose/impact-led business
Business strategy (B2B and B2C)
Marketing strategy
Value Propositions
Positioning
Crafting a distinct brand personality
Empathising with your ideal audience
Building a brand
The importance of brand to any business
We could delve into various subjects, exploring and discussing
LET'S CHAT
I'm a degree-qualified, career marketer and brand strategist with 19 years of experience. While I was finishing up at uni, I jumped head first into the fast-moving consumer goods (FMCG) sector, managing some of Australia’s biggest and best-loved brands (Campbell’s Soup, Arnott’s, Ice Break, Breaka, OAK, Pauls) - and multiple millions of dollars in marketing spend.
Since 2017, I've been running my own consulting business helping small to medium-sized, product and service-based businesses in B2C and B2B:
Queensland Government Mentoring 4 Growth Mentor
Graduate, Australian Institute of Company Directors (GAICD)
Certified Climate Fresk Facilitator
Bachelor of Business (Marketing), Bachelor of Arts (Humanities)
Exactly who the heck am I?
➤ find clarity in their strategy
➤ unlock competitive advantage
➤ find their people and their brand voice
➤ save time and money by knowing what channels to invest in
With an overarching commercial focus, I'm able to see both the big picture and how it needs to be executed day-to-day, enabling me to help clients stay focused and on-task to achieve their vision.
I'm trained in methodologies for simplifying the process of business planning to ensure business owners maintain critical focus in executing their strategy - to perform better.
"I engaged Melissa Packham to come and speak to my community of 500+ entrepreneurs from around SE Asia and Australia on "Why you must scare some customers away: Walking the talk as an ethical, conscious business" - it was not an easy topic to attack, but Melissa created a very engaging, thoughtful presentation - and everyone felt very inspired afterwards.
I recommend Melissa to anyone who is looking for a brand strategist or speaker in this space, you won't be disappointed."
- CHRIS EDWARDS, Entrepreneur, FOUNDER, MENTOR & PODCAST HOST
LAUNCHPAD
"Melissa is a genuine thought leader in brand strategy and marketing. I engaged her to deliver a masterclass to my customers, and it was the most mind-expansive presentation that was expertly delivered.
Melissa has been a guest on my top-performing marketing podcast three times, and her episodes are among the most listened to.
I recommend Melissa to anyone looking for a charismatic and incredibly intelligent speaker."
- Mia Fileman, Marketing strategist & founder,
Campaign Del Mar
"Throughout the talk, Melissa gave us tools and techniques to take action and apply the theory in our businesses. Melissa is friendly, knowledgeable, and passionate about marketing- we've already had lots of positive feedback and know that our members will continue to benefit from watching the replay on their own time. And, even though I've been running my business for 8+ years, I still learned a great deal from her refreshing, ethical approach myself."
- Dr. Sonia Jaege, Psychologist, PSYCHOTHERAPIST, Co-founder,
the Location Independent Therapists
"Melissa helped us reframe marketing to seem less overwhelming and more approachable."
"We'd highly recommend working with Melissa and hope to invite her back for follow-up events in the future."
"Having known Mel for some years and understanding her passion for assisting businesses with strategic branding, was delighted when she agreed to be a key speaker on this topic. And she didn't let us down.
Many in the room were solo operators, or small office principles and Mel delivered a talk that was relevant and engaging to the audience. The 90 minutes seemed to short."
- jim roddy, Managing Partner & Business Sales Specialist,
Transworld Business Advisors
"As one of the Organizing Committee Members for the recent 2023 AIBB National Conference, I was challenged tasked with providing a compelling topic for a gathering of 150 of the nations top professional Business Brokers."
"Mel made a lasting positive impression with the audience and made me look good in the process!!"
"The sessions during the conference were nothing short of inspiring and informative. The depth of knowledge she shared, coupled with her engaging presentation, captivated our attendees and sparked thought-provoking discussions.
The feedback we have received from our conference participants has been overwhelmingly positive."
- Zoe McLaren, SecretariaT,
On behalf of the Australian Institute of Business Brokers
"Melissa's valuable insights and expertise have truly made a significant impact on our business broking community and our association."
"We are genuinely appreciative of Melissa's dedication and the time spent on preparing and delivering her presentation."
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Have a cheeky little listen to get a sense of who we are:
Have a cheeky little listen to get a sense of who we are:
Have a cheeky little listen to get a sense of who we are:
Have a cheeky little listen to get a sense of who we are:
Have a cheeky little listen to get a sense of who we are:
Have a cheeky little listen to get a sense of who we are:
Have a cheeky little listen to get a sense of who we are:
Have a cheeky little listen to get a sense of who we are:
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