I'm a degree-qualified, career marketer and brand strategist with 19 years of experience. While I was finishing up at uni, I jumped head first into the fast-moving consumer goods (FMCG) sector, managing some of Australia’s biggest and best-loved brands (Campbell’s Soup, Arnott’s, Ice Break, Breaka, OAK, Pauls) - and multiple millions of dollars in marketing spend.
Since 2017, I've been running my own consulting business helping small to medium-sized, product and service-based businesses in B2C and B2B:
Queensland Government Mentoring 4 Growth Mentor
Graduate, Australian Institute of Company Directors (GAICD)
Certified Climate Fresk Facilitator
Bachelor of Business (Marketing), Bachelor of Arts (Humanities)
➤ find clarity in their strategy
➤ unlock competitive advantage
➤ find their people and their brand voice
➤ save time and money by knowing what channels to invest in
With an overarching commercial focus, I'm able to see both the big picture and how it needs to be executed day-to-day, enabling me to help clients stay focused and on-task to achieve their vision.
I'm trained in methodologies for simplifying the process of business planning to ensure business owners maintain critical focus in executing their strategy - to perform better.
"Melissa helped us reframe marketing to seem less overwhelming and more approachable."
"We'd highly recommend working with Melissa and hope to invite her back for follow-up events in the future."
"As one of the Organizing Committee Members for the recent 2023 AIBB National Conference, I was challenged tasked with providing a compelling topic for a gathering of 150 of the nations top professional Business Brokers."
"Mel made a lasting positive impression with the audience and made me look good in the process!!"
"Melissa's valuable insights and expertise have truly made a significant impact on our business broking community and our association."
"We are genuinely appreciative of Melissa's dedication and the time spent on preparing and delivering her presentation."