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How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. This article originally featured on Entrepreneur, October 2020. If the events of 2020 alone have taught us anything, it’s that businesses can no longer ignore their greater impact on the world and the role they play […]

OPEN POST

OPEN POST

a collection of hand made bar soaps of various colours in a line

Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]

Business For Good Brand Strategy Case Study: Lush

Ethical Marketing

A black sign being held up in a crowd with white writing "If the climate was a bank you would have saved it already"

OPEN POST

None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the recession while […]

Social enterprise isn’t niche – it’s the new norm

Ethical Marketing

Young Asian Woman At Office Looking Forlorn

OPEN POST

We’ve all been a victim of it. You take a gander at a competitor or peer’s social feed and think “Wow that’s so cool, I should do something like that”. You hear about their success with a product or service launch and think “I just gotta do that too!”. That my friends, is ‘brand shiny […]

Got A Case Of Brand Shiny Object Syndrome? Here’s What To Do To Avoid The FOMO

Strategy

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