OPEN POST

a light grey mortar and pestle with green herbs sticking out of the top

An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.

A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.

Strategy

A rusted car with half its badge missing - the word 'wood' is still legible

OPEN POST

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]

Does Every Business Need A Brand?

Strategy

A top down view of a notebook, a pair of hands holding a pen and four cardboard cutouts of question marks

OPEN POST

What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]

Brand vs. Marketing – What’s the Difference Anyway?

Strategy

OPEN POST

A crumpled up McDonald's bag

Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

A Brand Is Not A Logo – So What Is It Really?

Strategy

Personality Traits, Values and Tone of Voice Word Bank

$10: DOWNLOADABLE PDF

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

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