Let us introduce you to our signature framework for building enduring brands: The Brand Codex©.

It's based on common strategy theory that suggests you need 3 core components: understand the problem to solve + create a framework to operate within + build a plan to execute.

Understand What You'll Be Solving

Create the Brand Framework

Build the Plan & Tell Your Story

What does brand-led strategy look like?

01.

02.

03.

No matter where you're at, this is the framework we use in our work to help you achieve your goals.

Unlocks your unique and differentiated advantage, to stand out and be remembered.

Is empathy-based, to forge greater connection.

Is commercially robust, setting you up to achieve an articulated vision.

Brand-led strategy:

Let's get you to the right place to elevate your brand, shall we?

A Brand Is Not A Logo

Guided support and education for taking a more strategic approach to building your brand. This is the right place for you if:

Brand-Led Business

Business strategy, but better. We offer bespoke brand marketing, innovation and sustainability consulting services. These are for you if:

COME THIS WAY

SEE OUR SERVICES

You’re a solopreneur or bootstrapping small business.

You want to move past the aesthetics; build the confidence to take the lead for your brand.

You’re looking for resources, self-paced learning and group programs.

You’re a well established, small -medium sized business.

You’re future-focussed and want to unlock the power of your brand.

You’re looking for collaborative partners to help you.

AS SEEN IN

We’ve nerded out about our craft on these podcasts:

Podcast Features

Thanks to working with Melissa, I have absolute brand clarity: its essence and its value proposition, which is something I thought I would never find.

MORE TESTIMONIALS

WHO WE'VE WORKED WITH

Campbell’s
Arnott’s 
Frucor Suntory
Parmalat
Pauls

Ice Break
OAK
Breaka
Vaalia
Odette & Co

Digital Nomad Girls
Secret Source
Land Solution 
A1CRM
Green Beacon Brewing Co

Business As A Force for Good

It has never been more important for brands to make a positive impact. This means standing for something more meaningful, pursuing something more than profit.

We believe that you don’t need to be a big corporation to make social and environmental responsibility core parts of your business. And you don’t need to overhaul your business model either.

Here’s how we’re contributing to something greater than ourselves:

B1G1 SDG

B1G1 SDG

B1G1 SDG

B1G1 SDG

B1G1 SDG

B1G1 SDG

The Newsletter

Brand (re)Marks

If you're not quite ready to invest, but want to soak up some thought-provoking, brand-led goodness, the newsletter is a great place to start. You in? 

I'M SO IN

The Gram is My Jam

Brand (re)Marks

Occasional (fortnightly) and insightful musings about building brands of the future with purpose and sustainability.

    We respect your privacy and will never SPAM you. Unsubscribe at any time.

    CLOSE FORM