We’re here to help you unlock your brand and innovation potential for a positive impact.
We are Brand Led Business Pty Ltd (ABN 87 651 366 522 and this document is our Privacy Policy.
Brand Led Business is not bound to strictly comply with the Australian Privacy Principles or Privacy Act, but we think it’s important to show you what information we collect, what we will and won’t do with your information, as well as how we manage personal information.
About this Privacy Policy
2. This Policy applies when you visit our Sites
1. About Us
You accept this Privacy Policy by:
accessing our Sites (which include our website brandledbusiness.com, and our presence on third-party applications such as social media platforms including Instagram and LinkedIn),
sending us information (such as an email or form),
buying products & services from us, or
as set out in our Consulting Service Terms.
Once accepted, the terms in this Privacy Policy apply to information about you that we hold or collect in the future.
Your information is yours
2. This Policy applies when you visit our Sites
3. Correcting and accessing your info
You can ask for details of personal information we hold about you.
We may charge a reasonable fee for preparing and providing you that information.
If information we hold about you is irrelevant or incorrect, please let us know so we can fix it.
4. Opting out: Changing your preferences
You can opt out of marketing messages at any time by clicking on the link to unsubscribe or asking us.
Collecting your information
5. What kind of personal info do we collect?
When we collect personal information, we do so in line with this Privacy Policy. You don’t have to give us personal information, but if you don’t, we might not be able to provide you our services or give you access to certain Site features.
Depending on how we interact with you, we might collect some or all the following information:
Contact: Name, age, email address, date of birth, address, phone number
Social: Gender pronouns, social media details, accounts like Google, images of you, your preferences, and opinions
Device: Device type, IP address, browser type, operating system, location, device, and network info
Actions: How you interact with our Site, browser session and geo-location data, search queries & browsing behaviour & search history, details of enquiries you make about our products or services
Financial: Purchases, payment method (via 3rd party payment processor), products bought, bank account
Content: Contents of messages, stored documents & media, any sensitive information (as set out below)
Location: Delivery address, geo-tag location, publicly available check in location data on social media
For example, we can’t contact you if we don’t have your contact details. Even courier pigeons need to know where to go.
We do not intentionally collect personally identifiable sensitive information.
Storing information
6. Store: How do we store & secure information?
To help prevent unauthorised access or disclosure, we have general physical, electronic & management processes to securely store personal information & help protect it from misuse, loss, unauthorised access, modification & disclosure.
Whilst we take measures to safeguard against unauthorised disclosures, we can’t assure you the personal information we collect won’t be disclosed in a way that is inconsistent with this Privacy Policy.
We do not guarantee the security of any information transmitted to or by us over the Internet.
Using your information
7. Why we collect, use, and share your info
To communicate with you, to market our products and services to you, to tell you important service updates
To verify identity or address and delivery information
To provide Site functionality
To take payment and to give refunds
For internal record keeping, invoicing, and billing
For analytics, market research and business development, including to run and improve our Site
For marketing, to send you promotional information about us and our products and services and information about third parties we think you might be interested in
To comply with legal obligations or to resolve disputes
To consider your application to join our team
Sharing your information
8. Who might we share your personal info with?
Our service providers, such as IT service providers, data storage, web-hosting and servers, maintenance, marketing, advisors and payment systems operators
Our employees, contractors, and related entities
Our existing or potential agents or business partners, sponsors, or promoters of any competition we run
Anyone we transfer our business or assets to
Credit reporting agencies, courts, or authorities if you do not pay for our goods or services
Authorised law enforcement agencies who follow legally required processes, or in connection with any actual or prospective legal proceedings, or to establish, exercise or defend our legal rights
Third parties who help us in providing products, services, or direct marketing to you. This may include parties located, or that store data, outside of Australia
Third parties to collect and process data, such as Google Analytics or other relevant businesses, including those that store data outside Australia.
9. Disclosure outside Australia
Some of our suppliers are located outside Australia. We may disclose your information outside Australia.
Overseas suppliers might not be governed by the Privacy Act and might not comply with the Australian Privacy Principles. If those parties breach the Privacy Principles, you aren’t protected by the Privacy Act.
By giving us your information, you consent to us disclosing it outside Australia and acknowledge we don’t have to ensure overseas recipients manage your personal information in line with AU Privacy Law.
Other technical details
10. Tracking + analytics + links
Yes, we may use cookies on our Site from time to time. Cookies are small text files placed in your computer's browser to store your preferences. On their own, cookies do not tell us personal information however, they let others like Google and Facebook, push our adverts to appear on your social media and online media as part of our marketing.
If you give us personal information, we may link this to the data stored in the cookie.
Cookies: Do we use cookies?
Yes, we may use web beacons from time to time. Web beacons are small pieces of code in a web page or email to monitor behaviour of site visitors and email recipients.
We use Google Analytics to collect and process data.
For details on how Google uses data when you use third party websites or apps, please search Google’s site.
Web beacons: Do we use web beacons?
11. Changes to this Privacy Policy
We will change this Policy if the way we manage your personal information changes or privacy laws change. When we do, we put the updated policy on our Sites and, if possible, we also let you know via email.
Extra details for specific users
12. Not designed for children
We do not specifically market our Services to children under the age of 13 years old.
13. EU General Data Protection Regulation
You may have additional rights under the EU General Data Protection Regulation (the GDPR) if it applies to you.
Please contact us if you have any questions about how we manage your personal data.
Get in touch
14. Questions
If you have any questions about this Policy, let’s connect and get you some answers.
Remember, you’re responsible for the information you decide to give us and other service providers.
For more about Australian privacy law, visit oaic.gov.au.
Last updated: September 2021
We’re here to help you unlock your brand and innovation potential for a positive impact.
We are Brand Led Business Pty Ltd (ABN 87 651 366 522 and this document is our Privacy Policy.
Brand Led Business is not bound to strictly comply with the Australian Privacy Principles or Privacy Act, but we think it’s important to show you what information we collect, what we will and won’t do with your information, as well as how we manage personal information.
1. About Us
About this Privacy Policy
2. This Policy applies when you visit our Sites
You accept this Privacy Policy by:
accessing our Sites (which includes our website brandledbusiness.com, and our presence on third-party applications such as social media platforms including Instagram and LinkedIn),
sending us information (such as an email or form),
buying products & services from us, or
as set out in our Consulting Service Terms.
Once accepted, the terms in this Privacy Policy apply to information about you that we hold or collect in the future.
Your information is yours
3. Correcting and accessing your info
You can ask for details of personal information we hold about you.
We may charge a reasonable fee for preparing and providing you that information.
If information we hold about you is irrelevant or incorrect, please let us know so we can fix it.
4. Opting out: Changing your preferences
You can opt out of marketing messages at any time by clicking on the link to unsubscribe or asking us.
Collecting your information
5. What kind of personal info do we collect?
When we collect personal information, we do so in line with this Privacy Policy. You don’t have to give us personal information, but if you don’t, we might not be able to provide you our services or give you access to certain Site features.
Depending on how we interact with you, we might collect some or all the following information:
Contact: Name, age, email address, date of birth, address, phone number
Social: Gender pronouns, social media details, accounts like Google, images of you, your preferences, and opinions
Device: Device type, IP address, browser type, operating system, location, device, and network info
Actions: How you interact with our Site, browser session and geo-location data, search queries & browsing behaviour & search history, details of enquiries you make about our products or services
Financial: Purchases, payment method (via 3rd party payment processor), products bought, bank account
Content: Contents of messages, stored documents & media, any sensitive information (as set out below)
Location: Delivery address, geo-tag location, publicly available check in location data on social media
For example, we can’t contact you if we don’t have your contact details. Even courier pigeons need to know where to go.
We do not intentionally collect personally identifiable sensitive information.
Storing Information
6. Store: How do we store & secure information?
To help prevent unauthorised access or disclosure, we have general physical, electronic & management processes to securely store personal information & help protect it from misuse, loss, unauthorised access, modification & disclosure.
Whilst we take measures to safeguard against unauthorised disclosures, we can’t assure you the personal information we collect won’t be disclosed in a way that is inconsistent with this Privacy Policy.
We do not guarantee the security of any information transmitted to or by us over the Internet.
Using your information
7. Why we collect, use, and share your info
To communicate with you, to market our products and services to you, to tell you important service updates
To verify identity or address and delivery information
To provide Site functionality
To take payment and to give refunds
For internal record keeping, invoicing, and billing
For analytics, market research and business development, including to run and improve our Site
For marketing, to send you promotional information about us and our products and services and information about third parties we think you might be interested in
To comply with legal obligations or to resolve disputes
To consider your application to join our team
Sharing your information
8. Who might we share your personal info with?
Our service providers, such as IT service providers, data storage, web-hosting and servers, maintenance, marketing, advisors and payment systems operators
Our employees, contractors, and related entities
Our existing or potential agents or business partners, sponsors, or promoters of any competition we run
Anyone we transfer our business or assets to
Credit reporting agencies, courts, or authorities if you do not pay for our goods or services
Authorised law enforcement agencies who follow legally required processes, or in connection with any actual or prospective legal proceedings, or to establish, exercise or defend our legal rights
Third parties who help us in providing products, services, or direct marketing to you. This may include parties located, or that store data, outside of Australia
Third parties to collect and process data, such as Google Analytics or other relevant businesses, including those that store data outside Australia.
9. Disclosure outside Australia
Some of our suppliers are located outside Australia. We may disclose your information outside Australia.
Overseas suppliers might not be governed by the Privacy Act and might not comply with the Australian Privacy Principles. If those parties breach the Privacy Principles, you aren’t protected by the Privacy Act.
By giving us your information, you consent to us disclosing it outside Australia and acknowledge we don’t have to ensure overseas recipients manage your personal information in line with AU Privacy Law.
Other technical details
10. Tracking + analytics + links
Yes, we may use cookies on our Site from time to time. Cookies are small text files placed in your computer's browser to store your preferences. On their own, cookies do not tell us personal information however, they let others like Google and Facebook, push our adverts to appear on your social media and online media as part of our marketing.
If you give us personal information, we may link this to the data stored in the cookie.
Cookies: Do we use cookies?
Yes, we may use web beacons from time to time. Web beacons are small pieces of code in a web page or email to monitor behaviour of site visitors and email recipients.
We use Google Analytics to collect and process data.
For details on how Google uses data when you use third party websites or apps, please search Google’s site.
Web beacons: Do we use web beacons?
11. Changes to this Privacy Policy
We will change this Policy if the way we manage your personal information changes or privacy laws change. When we do, we put the updated policy on our Sites and, if possible, we also let you know via email.
Extra details for specific users
12. Not designed for children
We do not specifically market our Services to children under the age of 13 years old.
13. EU General Data Protection Regulation
You may have additional rights under the EU General Data Protection Regulation (the GDPR) if it applies to you.
Please contact us if you have any questions about how we manage your personal data.
Get in touch
14. Questions
If you have any questions about this Policy, let’s connect and get you some answers.
Remember, you’re responsible for the information you decide to give us and other service providers.
For more about Australian privacy law, visit oaic.gov.au.
Last updated: September 2021
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