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So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No you don’t. Well, I mean, you CAN… but don’t. Don’t do that. Building a brand with personality […]
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OPEN POST
Designers are amazing, clever, creative people, but one thing they’re not are mind readers. One thing I’m unapologetically passionate about is that all brand owners really need to KNOW and OWN their own $h!t. That means, you have got to understand the foundational elements of your brand *before* you even think about engaging a designer. […]
OPEN POST
It might seem obvious to you that you need to consider rebranding your business. Maybe you haven’t done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you’re just sick of looking at the logo. Failed rebranding exercises have cost some of the […]
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