Welcome to the blog! This is brand-led business strategy that educates & empowers. 

Sort by category:

STRATEGY

brand identity

consumer psychology

business for good

ethical marketing

INNOVATION

A woman with brown curly hair, closed eyes and pink eyeshadow. She's holding her hands up to her face and has different coloured pastel nail polish. She's wearing a lilac coloured woollen jumper.

Our Latest Post:

So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No you don’t. Well, I mean, you CAN… but don’t. Don’t do that. Building a brand with personality […]

OPEN POST

OPEN POST

A woman with short cropped hair and a lemon jumper sits at a laptop. She's drawing on a drawing pad and there's a camera nearby.

Designers are amazing, clever, creative people, but one thing they’re not are mind readers. One thing I’m unapologetically passionate about is that all brand owners really need to KNOW and OWN their own $h!t. That means, you have got to understand the foundational elements of your brand *before* you even think about engaging a designer. […]

Make Your Designer Love You By Including These Important Elements In Your Design Brief

Brand Identity

Four paint rollers painting on a white wall - green, red, orange, blue

OPEN POST

It might seem obvious to you that you need to consider rebranding your business. Maybe you haven’t done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you’re just sick of looking at the logo. Failed rebranding exercises have cost some of the […]

Before Rebranding, Think About These 7 Things First

Design

The Newsletter

Brand (re)Marks

If you're not quite ready to invest, but want to soak up some thought-provoking, brand-led goodness, the newsletter is a great place to start. You in? 

I'M SO IN

Brand (re)Marks

Occasional (fortnightly) and insightful musings about building brands of the future with purpose and sustainability.

    We respect your privacy and will never SPAM you. Unsubscribe at any time.

    CLOSE FORM