Innovation Archives - brandledbusiness.com

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INNOVATION

a white puzzle with a piece missing. The gap is pink.

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Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision. This article originally featured on Entrepreneur, June 2021. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure […]

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