We want to see a world where business is a force for good – not just because we’re optimists, but because it’s good economically, socially and environmentally.

Hi! We’re Melissa & Adam.
We’ve been innovating and creating together since 2008. 

We believe solid foundations mixed with a curious mindset and an eye on future horizons are the perfect combination for growth and sustainability.

Want to unlock the real power of your brand and harness innovation to drive positive changes? If you're for profit, people and planet, then we're for you.

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

- Peter Drucker, The Practice of Management, 1954

After spending over 12 years in brand and marketing management for fast moving consumer goods brands like Campbell’s, Arnott’s, Lactalis, I started out on my own in 2016 to help small-medium sized businesses find clarity through brand strategy.

Connect with Melissa on LinkedIn

Hi, I'm Melissa

As a food technologist of over 13 years, with specialist knowledge in innovation and product development across B2C and B2B brands, I now help small-medium sized businesses uncover practical insights, promoting a culture of innovation and continuous improvement.

Connect with Adam on LinkedIn.

Hi, I'm Adam



Our belief is firmly that businesses can and should be a force for good, and there are loads of ways every business can do that.

We started Brand Led Business to help more businesses unlock the power of their brand and to harness innovation to drive positive changes - for profit, people and planet.

It’s the result of us recognising the imperative of using our skills for good.

It’s us putting our vision for the future firmly out into the world.


We’re not your classic, end-of-career consultants who’ll swoop in and tell you what to do. Our approach is collaborative. We weave your capabilities and knowledge with ours to create something truly bespoke.

Business As A Force for Good

It has never been more important for brands to make a positive impact. This means standing for something more meaningful, pursuing something more than profit.

We believe that you don’t need to be a big corporation to make social and environmental responsibility core parts of your business. And you don’t need to overhaul your business model either.

Here’s how we’re contributing to something greater than ourselves:







This badge represents our pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please contact us if you see us not honouring our pledge. We’re committed to unlearning and becoming better humans for more inclusive, decolonised marketing.

Equity is a cornerstone of our brand.

We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Yuggera people who are the Traditional Custodians of the lands where we live, learn and work. We choose to donate monthly to Deadly Connections, an Aboriginal-led NFP which seeks to address the disproportionate representation of Indigenous people in the child protection and justice systems.


Getting strategy right

Our Mission is Your Success


Brand (re)Marks

Occasional (fortnightly) and insightful musings about building brands of the future with purpose and sustainability.

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