We want to see a world where business is a force for good – not just because we’re optimists, but because it’s good economically, socially and environmentally.
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
After spending over 12 years in brand and marketing management for fast moving consumer goods brands like Campbell’s, Arnott’s, Lactalis, I started out on my own in 2016 to help small-medium sized businesses find clarity through brand strategy.
Connect with Melissa on LinkedIn.
As a food technologist of over 13 years, with specialist knowledge in innovation and product development across B2C and B2B brands, I now help small-medium sized businesses uncover practical insights, promoting a culture of innovation and continuous improvement.
Connect with Adam on LinkedIn.
We started Brand Led Business to help more businesses unlock the power of their brand and to harness innovation to drive positive changes - for profit, people and planet.
It has never been more important for brands to make a positive impact. This means standing for something more meaningful, pursuing something more than profit.
This badge represents our pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please contact us if you see us not honouring our pledge. We’re committed to unlearning and becoming better humans for more inclusive, decolonised marketing.
We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Yuggera people who are the Traditional Custodians of the lands where we live, learn and work. We choose to donate monthly to Deadly Connections, an Aboriginal-led NFP which seeks to address the disproportionate representation of Indigenous people in the child protection and justice systems.