Reads and downloadable resources to inspire your brand-led journey
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What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]
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Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]
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This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]
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Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision. This article originally featured on Entrepreneur, June 2021. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure […]
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How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. This article originally featured on Entrepreneur, October 2020. If the events of 2020 alone have taught us anything, it’s that businesses can no longer ignore their greater impact on the world and the role they play […]
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It’s a topic that’s getting more traction as more people become more conscious about the way we consume, create and feel about the way we’re marketed and sold to. It’s also gaining more traction as the boiler plate on social issues starts to spill over. There’s an urgency to addressing these issues because we see […]
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Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]
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None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the recession while […]
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An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.
FREE DOWNLOAD: EDITABLE WORKBOOK
50 Prompts For Pivoting: Navigate your big brand pivot strategically
During times of crisis we panic easily and make emotional decisions that quite possibly don’t serve our business in the long run.
This workbook asks all the right questions to help you validate the temptations so they’re feeding into your longer-term brand vision.
Define Your Audience
Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.
If you can empathise with them, you will know how to best suit their needs and best communicate with them.
FREE DOWNLOAD: EDITABLE WORKBOOK
FREE DOWNLOAD: EDITABLE WORKBOOK
Not Your Grandpa's SWOT Analysis
Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.
This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.
$10:
DOWNLOADABLE PDF
Personality Traits, Values and Tone of Voice Word Bank
Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
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