Reads and downloadable resources to inspire your brand-led journey

Sort by category:

STRATEGY

brand identity

consumer psychology

business for good

ethical marketing

INNOVATION

A top down view of a notebook, a pair of hands holding a pen and four cardboard cutouts of question marks

Our Latest Post:

What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]

OPEN POST

OPEN POST

A crumpled up McDonald's bag

Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

A Brand Is Not A Logo – So What Is It Really?

Strategy

Melissa, a fair-skinned woman and wavy hair, with quirky glasses, a bright pink blazer and a navy dress, smiling and looking to camera.

OPEN POST

This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]

One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too

Strategy

a white puzzle with a piece missing. The gap is pink.

OPEN POST

Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision. This article originally featured on Entrepreneur, June 2021. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure […]

Is Launching a New Brand the Right Move for Your Company?

Strategy

OPEN POST

How to identify if your brand values are still guiding your business and how to recalibrate if they’re not. This article originally featured on Entrepreneur, October 2020. If the events of 2020 alone have taught us anything, it’s that businesses can no longer ignore their greater impact on the world and the role they play […]

4 Signs You Need To Realign With Your Brand Values

Ethical Marketing

a woman wearing an apron outside a blue door holding a sign that says "welcome we are open"

OPEN POST

It’s a topic that’s getting more traction as more people become more conscious about the way we consume, create and feel about the way we’re marketed and sold to. It’s also gaining more traction as the boiler plate on social issues starts to spill over. There’s an urgency to addressing these issues because we see […]

What Ethical & Inclusive Marketing Is And Why It’s Better For Your Brand

Ethical Marketing

a collection of hand made bar soaps of various colours in a line

OPEN POST

Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]

Business For Good Brand Strategy Case Study: Lush

Ethical Marketing

A black sign being held up in a crowd with white writing "If the climate was a bank you would have saved it already"

Our Latest Post:

None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the recession while […]

OPEN POST

OPEN POST

a light grey mortar and pestle with green herbs sticking out of the top

An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.

A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.

Strategy

FREE DOWNLOAD: EDITABLE WORKBOOK

50 Prompts For Pivoting: Navigate your big brand pivot strategically

During times of crisis we panic easily and make emotional decisions that quite possibly don’t serve our business in the long run. 

This workbook asks all the right questions to help you validate the temptations so they’re feeding into your longer-term brand vision.

Define Your Audience

Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.

If you can empathise with them, you will know how to best suit their needs and best communicate with them. 

FREE DOWNLOAD: EDITABLE WORKBOOK

FREE DOWNLOAD: EDITABLE WORKBOOK

Not Your Grandpa's SWOT Analysis

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.

This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

$10:
DOWNLOADABLE PDF

Personality Traits, Values and Tone of Voice Word Bank

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

CHECK OUT THESE DOWNLOADABLES

The Newsletter

Brand (re)Marks

Want to soak up some thought-provoking, brand-led goodness? Our occasional drop into your inbox will feel as good as a sugar rush, but nurture your brain like a green leafy. You in? 

I'M SO IN

I'M SO IN

Brand (re)Marks

Occasional (fortnightly) and insightful musings about building brands of the future with purpose and sustainability.

    We respect your privacy and will never SPAM you. Unsubscribe at any time.

    CLOSE FORM