Ever found yourself frozen still but the gravity of a situation, scrambling to pivot or make big changes to your business, in order to keep your brand (and livelihood!) alive…crisis – as much as we like to avoid it – is an inevitable part of a growing business. When crisis strikes it can send us […]
Ever found yourself frozen still but the gravity of a situation, scrambling to pivot or make big changes to your business, in order to keep your brand (and livelihood!) alive…crisis – as much as we like to avoid it – is an inevitable part of a growing business. When crisis strikes it can send us […]
Dive into Australia’s Intergenerational Report 2023 for strategic insights that will empower SMEs to thrive amidst change. Explore tech transformation, wellbeing integration, and geopolitical resilience for more robust strategic planning.
“Does sustainability sell?” Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision. It reduces sustainability to another marketing claim, something that is expected to sell more of something […]
“Does sustainability sell?” Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision. It reduces sustainability to another marketing claim, something that is expected to sell more of something […]
This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]
It can be hard to work out where your brand fits in the narrative on the tumultuous world stage and how to contribute in a positive way. But, it doesn’t have to be complicated. You can start by identifying your brand purpose and values – and then embed them into everything you do in your […]
What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]
What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]
Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]
This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]
This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]
Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision. This article originally featured on Entrepreneur, June 2021. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure […]
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Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
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