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INNOVATION

OPEN POST

a puppet with a red hat and long nose

It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of them from various course creators across the globe. They’re packaged up and sold for the hugely discounted price of $100 (or something like that), to offer immense […]

The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands

Sales

a brown paper price tag with a white string

OPEN POST

The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to the local milk bar. I’ve got my sights set on a mixed lolly bag that will be sitting at the counter, ready for me. I’m crossing my […]

Why You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too

Ethical Marketing

Young Asian Woman At Office Looking Forlorn

OPEN POST

We’ve all been a victim of it. You take a gander at a competitor or peer’s social feed and think “Wow that’s so cool, I should do something like that”. You hear about their success with a product or service launch and think “I just gotta do that too!”. That my friends, is ‘brand shiny […]

Got A Case Of Brand Shiny Object Syndrome? Here’s What To Do To Avoid The FOMO

Strategy

OPEN POST

plants propagating in a bottle

Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business. Brand strategy is the insights-led, long-term roadmap for how your brand will make its most potent and meaningful impact – Me. I said that. A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, […]

What Is Brand Strategy & Why Do I Need One?

Strategy

A rusted car with half its badge missing - the word 'wood' is still legible

OPEN POST

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]

Does Every Business Need A Brand?

Strategy

A woman with brown curly hair, closed eyes and pink eyeshadow. She's holding her hands up to her face and has different coloured pastel nail polish. She's wearing a lilac coloured woollen jumper.

OPEN POST

So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No you don’t. Well, I mean, you CAN… but don’t. Don’t do that. Building a brand with personality […]

WTF Are Brand Archetypes (?!) And How to Build A Cracking Brand Using Them

Brand Identity

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