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“Does sustainability sell?” Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision. It reduces sustainability to another marketing claim, something that is expected to sell more of something […]
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OPEN POST
“Does sustainability sell?” Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision. It reduces sustainability to another marketing claim, something that is expected to sell more of something […]
OPEN POST
This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]
OPEN POST
This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]
Personality Traits, Values and Tone of Voice Word Bank
$10: DOWNLOADABLE PDF
Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
Resources to DIY:
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