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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_3_font_size=”24px” header_3_line_height=”1.2em”] Brand building isn’t the top of every entrepreneur’s list. Startups are busy figuring out how to get their product ready, and UX perfected first – and I totally get it. But it should be topping your list. […]

6 Truth Bomb Reasons To Invest In Your Brand

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”||||||||” text_font_size=”15px” header_font=”Raleway||||” header_3_font_size=”24px” header_3_line_height=”1.2em” hover_enabled=”0″ border_style=”solid”] It might seem obvious to you that you need to consider rebranding your business. Maybe you haven’t done anything with your brand since you launched it. Maybe your competition just had a refresh and […]

Before Rebranding, Think About These 7 Things First

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”||||||||” text_font_size=”15px” header_font=”||||||||” header_3_font_size=”24px”] There are some incredible tools out there that will completely change the way you work. The best part is, so much is available for free – which makes for a low-barrier way to get started as an […]

32 Amazing Tools Every Bootstrapping Entrepreneur Needs To Know

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] How exciting is it to get a new customer? You get this little buzz of validation and excited at the prospect of gaining more and more just like them. Acquisition can cost you a bit though. And if […]

Why You Should Focus On Relationships Before Acquisition

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] There are two sides to the argument for creating a buyer persona or ideal client. I’m firmly in the “Yes You Really Effing Should” camp. Opponents to the idea of creating a persona will tell you that […]

Having a Defined Audience is Actually Really Bloody Important

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] It’s true. Your brand will become 1000% more attractive to your consumers. Believe it or not, marketing isn’t just about advertising. The same way a brand is not a logo, there’s more to marketing than getting the word […]

Fact: Having A Marketing Plan Will Make You Sexier

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em” header_4_font_size=”22px”] Are you a small business? Do you have a website of your very own? If you’re running through the list of excuses like “I don’t have time”, “I don’t know where to start” or “It will cost […]

5 Reasons You Need A Website For Your Business, Like, NOW

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