A young girl holds a yellow leaf

Our Latest Post:

“Does sustainability sell?”  Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision.  It reduces sustainability to another marketing claim, something that is expected to sell more of something […]

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OPEN POST

A young girl holds a yellow leaf

“Does sustainability sell?”  Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision.  It reduces sustainability to another marketing claim, something that is expected to sell more of something […]

Sustainability “Sells”, But Not Why You Think It Does

Innovation

A black sign being held up in a crowd with white writing "If the climate was a bank you would have saved it already"

OPEN POST

None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the recession while […]

Social enterprise isn’t niche – it’s the new norm

Ethical Marketing

OPEN POST

A black sign being held up in a crowd with white writing "If the climate was a bank you would have saved it already"

None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the recession while […]

Social enterprise isn’t niche – it’s the new norm

Ethical Marketing

Personality Traits, Values and Tone of Voice Word Bank

$10: DOWNLOADABLE PDF

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

The Purpose Edit

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