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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” custom_padding=”||0px|||”] Free Case Study I am…None of your dang businessA spy who just wants your freebieA brand ownerA marketer Send it to me! We respect your privacy. Unsubscribe at anytime. Built with ConvertKit .formkit-form[data-uid=”d70301c9e0″] […]

Business For Good Brand Strategy Case Study: Lush

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” hover_enabled=”0″ text_font_size=”18px” header_text_align=”left” header_2_font=”Poppins||||||||” header_font=”Poppins||||||||”] Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The […]

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_3_font=”Poppins||||||||”] So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No […]

WTF Are Brand Archetypes (?!) And How to Build A Cracking Brand Using Them

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” hover_enabled=”0″ header_3_font=”Poppins||||||||”] Designers are amazing, clever, creative people, but one thing they’re not are mind readers. One thing I’m unapologetically passionate about is that all brand owners really need to KNOW and OWN their own $h!t. […]

Make Your Designer Love You By Including These Important Elements In Your Design Brief

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” header_3_font_size=”25px” header_3_line_height=”1.5em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] I’m sorry to be the one to break it to you… but building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. […]

A Brand Is Not A Logo – So What Is It Really?

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