Reads and downloadable resources to inspire your brand-led journey

50 Prompts For Pivoting: Navigate your big brand pivot strategically

During times of crisis we panic easily and make emotional decisions that quite possibly don’t serve our business in the long run. 

This workbook asks all the right questions to help you validate the temptations so they’re feeding into your longer-term brand vision.

Define Your Audience

Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.

If you can empathise with them, you will know how to best suit their needs and best communicate with them. 

Not Your Grandpa's SWOT Analysis

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.

This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

Personality Traits, Values and Tone of Voice Word Bank

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY: