Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]
FREE DOWNLOAD: EDITABLE WORKBOOK
During times of crisis we panic easily and make emotional decisions that quite possibly don’t serve our business in the long run.
This workbook asks all the right questions to help you validate the temptations so they’re feeding into your longer-term brand vision.
Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.
If you can empathise with them, you will know how to best suit their needs and best communicate with them.
FREE DOWNLOAD: EDITABLE WORKBOOK
FREE DOWNLOAD: EDITABLE WORKBOOK
Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.
This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.
$10:
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Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
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