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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” custom_padding=”||0px|||”] Free Case Study I am…None of your dang businessA spy who just wants your freebieA brand ownerA marketer Send it to me! We respect your privacy. Unsubscribe at anytime. Built with ConvertKit .formkit-form[data-uid=”d70301c9e0″] […]

Business For Good Brand Strategy Case Study: Lush

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em”] None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really […]

Social enterprise isn’t niche – it’s the new norm

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” hover_enabled=”0″ text_font_size=”18px” header_text_align=”left” header_2_font=”Poppins||||||||” header_font=”Poppins||||||||”] Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The […]

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”||||||||” text_font_size=”18px” text_line_height=”1.5em” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.2em” header_3_font=”Poppins||||||||” header_3_line_height=”1.2em” header_4_font=”Poppins||||||||” header_4_font_size=”24px” header_4_line_height=”1.1em” inline_fonts=”Open Sans”] We’ve all been a victim of it.   You take a gander at a competitor or peer’s social feed and think “Wow that’s so cool, I should do something […]

Got A Case Of Brand Shiny Object Syndrome? Here’s What To Do To Avoid The FOMO

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_3_font=”Poppins||||||||”] So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No […]

WTF Are Brand Archetypes (?!) And How to Build A Cracking Brand Using Them

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” hover_enabled=”0″ header_3_font=”Poppins||||||||”] Designers are amazing, clever, creative people, but one thing they’re not are mind readers. One thing I’m unapologetically passionate about is that all brand owners really need to KNOW and OWN their own $h!t. […]

Make Your Designer Love You By Including These Important Elements In Your Design Brief

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_font=”Oswald||||||||” header_3_font_size=”24px” header_3_line_height=”1.2em” header_4_font=”Poppins|700|||||||” header_4_font_size=”22px”] I get asked this quite a lot: How do you brand yourself as a freelancer or a service provider? If you’re not a product-based business where the product does most of the talking for you, how […]

Wanna Know The Secret To Branding Yourself As A Service Provider?

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_font=”Poppins||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.2em”] Ok so here’s a little bug bear of mine: when people misuse the terms brand and marketing, or use them interchangeably. For me what makes that worse is the experts who DO the brand and marketing activities […]

Brand vs. Marketing – What’s the Difference Anyway?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” header_3_font_size=”25px” header_3_line_height=”1.5em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] I’m sorry to be the one to break it to you… but building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. […]

A Brand Is Not A Logo – So What Is It Really?

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