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One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too

Strategy

This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]

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Melissa, a fair-skinned woman and wavy hair, with quirky glasses, a bright pink blazer and a navy dress, smiling and looking to camera.

This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]

One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too

Strategy

OPEN POST

Melissa, a fair-skinned woman and wavy hair, with quirky glasses, a bright pink blazer and a navy dress, smiling and looking to camera.

This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]

One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too

Strategy

Personality Traits, Values and Tone of Voice Word Bank

$10: DOWNLOADABLE PDF

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

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The Purpose Edit

Curated insights for conscious organisations and entrepreneurs shaping a just, fair, and sustainable economy. We handpick the most interesting reads and resources from 50+ newsletters on strategy, innovation, and climate change.

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