Reads and downloadable resources to inspire your brand-led journey
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INNOVATION
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Let me preface this by saying, this is an educational exercise and these are my opinions, it’s meant to be fun and a way to demonstrate what a brand is made up of that isn’t actually a logo. So, I’m not going to talk about logos or design in these case studies. Instead, I’m going […]
OPEN POST
OPEN POST
Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The Hierarchy, while not rigidly linear, helps us understand the order in which basic to more complex human needs tend to be a focus for us. […]
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So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No you don’t. Well, I mean, you CAN… but don’t. Don’t do that. Building a brand with personality […]
FREE DOWNLOAD: EDITABLE WORKBOOK
50 Prompts For Pivoting: Navigate your big brand pivot strategically
During times of crisis we panic easily and make emotional decisions that quite possibly don’t serve our business in the long run.
This workbook asks all the right questions to help you validate the temptations so they’re feeding into your longer-term brand vision.
Define Your Audience
Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.
If you can empathise with them, you will know how to best suit their needs and best communicate with them.
FREE DOWNLOAD: EDITABLE WORKBOOK
FREE DOWNLOAD: EDITABLE WORKBOOK
Not Your Grandpa's SWOT Analysis
Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.
This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.
$10:
DOWNLOADABLE PDF
Personality Traits, Values and Tone of Voice Word Bank
Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
Resources to DIY:
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