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This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]
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This article was originally featured in SmartCompany, September 2020. In the recently released Annual CMO Spend Survey for 2020 conducted by Gartner, a leading research and insights advisory, over 400 marketers across the globe were surveyed in order to get a handle on their expectations for the future, and their predicted changes in marketing spend […]
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What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]
OPEN POST
What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]
Personality Traits, Values and Tone of Voice Word Bank
$10: DOWNLOADABLE PDF
Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.
Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.
Resources to DIY:
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