A crumpled up McDonald's bag

Our Latest Post:

Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

READ NOW

OPEN POST

A crumpled up McDonald's bag

Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

A Brand Is Not A Logo – So What Is It Really?

Strategy

Four paint rollers painting on a white wall - green, red, orange, blue

OPEN POST

It might seem obvious to you that you need to consider rebranding your business. Maybe you haven’t done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you’re just sick of looking at the logo. Failed rebranding exercises have cost some of the […]

Before Rebranding, Think About These 7 Things First

Design

OPEN POST

Four paint rollers painting on a white wall - green, red, orange, blue

It might seem obvious to you that you need to consider rebranding your business. Maybe you haven’t done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you’re just sick of looking at the logo. Failed rebranding exercises have cost some of the […]

Before Rebranding, Think About These 7 Things First

Design

Personality Traits, Values and Tone of Voice Word Bank

$10: DOWNLOADABLE PDF

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

The Purpose Edit

Newsletter

Want more inspiration for becoming a brand that isn't 'business as usual'? Well come on over and subscribe to our fortnightly drop of thought-provoking goodness.

I'M SO IN

I'M SO IN





The Purpose Edit

Curated insights for conscious organisations and entrepreneurs shaping a just, fair, and sustainable economy. We handpick the most interesting reads and resources from 50+ newsletters on strategy, innovation, and climate change.

For every new subscriber, we provide 30 days of access to clean water in the world💧

    We won't send you spam. Unsubscribe at any time.

    CLOSE FORM