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There is no long-term business without innovation. No matter how exceptional your current offerings, the inevitability of change looms. Whether it transforms your business landscape or renders your current practices obsolete, innovation is key to an enduring business. Integrating innovation into business may seem challenging but it can be an engaging and rewarding process. It’s […]

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It’s not uncommon for the words Innovation and Sustainability to be used as associated topics. We’ve heard it said before: sustainability depends on innovation, but this blind hope that innovation will save us is not how we will succeed. For innovation to work the dependence is flipped. Real success relies on a business embracing sustainability, […]

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A thriving brand hinges on a cohesive team sharing a vision and collaboratively working towards a common goal. At the core of this success is the crucial task of attracting top talent. As business owners, the question that arises is: How do we achieve this time and time again? So, let’s delve into the magnetic […]

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It can’t be sugar-coated. Climate change is the biggest challenge humanity and the global economy faces. The increase in emissions will lead to rising temperatures, decreasing resources, extreme weather events, rising sea levels and biodiversity loss. It’s a lot to take in and it can be easier to stick our head in the sand. As […]

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How to avoid greenwashing

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Humanity is facing its greatest challenge ever – environmental catastrophe. As business leaders, it’s unlikely we’ve seen the world shift quite like it is now – and with those shifts comes a shift in responsibilities. The decisions you make today will not only impact your bottom line but also the planet’s – and everyone’s – […]

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The only constant is change. Especially now, change on almost every front creates a dynamic that’s incredibly confronting. Change presents a challenge to businesses but it can also present unexpected opportunities. While you can’t predict the future, strategic thinking can prepare you for what may come. Strategies that ‘future-proof’ your brand can be easily formulated […]

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Ever found yourself frozen still but the gravity of a situation, scrambling to pivot or make big changes to your business, in order to keep your brand (and livelihood!) alive…crisis – as much as we like to avoid it – is an inevitable part of a growing business. When crisis strikes it can send us […]

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Dive into Australia’s Intergenerational Report 2023 for strategic insights that will empower SMEs to thrive amidst change. Explore tech transformation, wellbeing integration, and geopolitical resilience for more robust strategic planning.

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A young girl holds a yellow leaf

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“Does sustainability sell?”  Recently, this email subject line appeared in our inbox and it didn’t sit right, so we asked ourselves why and a robust discussion ensued. It’s because it positions sustainability as if it’s only a fiscal decision.  It reduces sustainability to another marketing claim, something that is expected to sell more of something […]

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This article originally appeared in Inside FMCG on Sep 29, 2021. The release of the IPCC’s report on climate change showed us with shocking clarity that the Earth will continue on a path to catastrophe and that every action towards immediate and meaningful emissions reductions is going to be crucial in order to avoid said […]

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Our Latest Post:

It can be hard to work out where your brand fits in the narrative on the tumultuous world stage and how to contribute in a positive way. But, it doesn’t have to be complicated. You can start by identifying your brand purpose and values – and then embed them into everything you do in your […]

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A top down view of a notebook, a pair of hands holding a pen and four cardboard cutouts of question marks

Our Latest Post:

What is the difference between ‘branding’ and ‘marketing’? And ‘marketing’ and ‘advertising’ for that matter? TL;DR Your brand is the STORY. Branding is the act of creating the story. Marketing is TELLING your story. Advertising is PAYING to tell your story. PR is having SOMEONE ELSE tell your story. Your brand is the story. All […]

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A crumpled up McDonald's bag

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Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

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OPEN POST

A crumpled up McDonald's bag

Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

A Brand Is Not A Logo – So What Is It Really?

Strategy

Personality Traits, Values and Tone of Voice Word Bank

$10: DOWNLOADABLE PDF

Never be lost for words when describing your brand again! With this list of over 900 words, you'll be able to describe your brand more colourfully.

Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand immediately gets what you’re all about.

Resources to DIY:

The Purpose Edit

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Curated insights for conscious organisations and entrepreneurs shaping a just, fair, and sustainable economy. We handpick the most interesting reads and resources from 50+ newsletters on strategy, innovation, and climate change.

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