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[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_3_font=”Poppins||||||||”] So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No […]

WTF Are Brand Archetypes (?!) And How to Build A Cracking Brand Using Them

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” header_3_font_size=”25px” header_3_line_height=”1.5em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] I’m sorry to be the one to break it to you… but building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. […]

A Brand Is Not A Logo – So What Is It Really?

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