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So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No you don’t. Well, I mean, you CAN… but don’t. Don’t do that. Building a brand with personality […]

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OPEN POST

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Building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo. Because of this, they need constant TLC and nurturing. That’s not to scare you, only to highlight […]

A Brand Is Not A Logo – So What Is It Really?

Strategy

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