Kind Coffee was in a very exciting position of rebranding and relaunching into the market, and of course, the scope of work and detail required for this was very high. We were fairly disjointed and were not focussing on what was really required. This is why I reached out to Melissa. The whole process of onboarding was very easy, as Melissa has a very empathetic and non-intrusive way of extracting the info required.
From our initial meeting my focus became clear and goals have been confirmed. We workshopped once together in person and have been working remotely ever since – it’s all been easy and effective. The weekly meetings also add that element of a deadline and accountability.
Without Melissa’s input and experience, we would not be as clear on who we are, where we are going and how we are going to get there. This underestimates the impact she’s having. The journey continues.
From our initial meeting my focus became clear and goals have been confirmed. We workshopped once together in person and have been working remotely ever since – it’s all been easy and effective. The weekly meetings also add that element of a deadline and accountability.
Without Melissa’s input and experience, we would not be as clear on who we are, where we are going and how we are going to get there. This underestimates the impact she’s having. The journey continues.
Kind Coffee Co
I had plenty of business on, but no clarity on where I stood in the marketplace and how to get noticed. I was very confused. I was leveraging the fact that I had a sales conversion process and didn’t need any marketing.
Mel is so generous with her time and knowledge. I’m receiving far more benefit than what I know I’m paying her. I feel as though learning about my business has become a hobby for Mel, as she is so interested to ensure she captures my purpose for existing.
Through our conversations, she was convinced my lack of clarity and strategy was holding me back… and that really bit me! I don’t want to be held back so I knew I had to have this piece of work completed.
I’m VERY cautious who I work with. I’m hard to impress and a tough critic. I expect a lot from people and am often disappointed. Mel has been so generous with her knowledge, time and expertise, which I will forever be thankful for.
Mel is so generous with her time and knowledge. I’m receiving far more benefit than what I know I’m paying her. I feel as though learning about my business has become a hobby for Mel, as she is so interested to ensure she captures my purpose for existing.
Through our conversations, she was convinced my lack of clarity and strategy was holding me back… and that really bit me! I don’t want to be held back so I knew I had to have this piece of work completed.
I’m VERY cautious who I work with. I’m hard to impress and a tough critic. I expect a lot from people and am often disappointed. Mel has been so generous with her knowledge, time and expertise, which I will forever be thankful for.
Julia Ewert – National Professional Services & Personal Brand
Don’t be fooled by her humble, quietly spoken, delightfully personable nature. Mel is a hardworking, articulate, highly creative, digital savvy, consumer centric, brand marketer with a wickedly dry sense of humour. Hire her – you won’t regret it.
International FMCG Brand
An INCREDIBLE Brand and Marketing Strategist who thinks of ideas and concepts that are impactful, values-led and able to be practically executed. A real fountain of knowledge and a brand partner, I thoroughly enjoyed working with Melissa directly and highly recommend her.
Give Back Health – National FMCG Brand
Working with ‘Marketing Mel’ was The Best! She helped us hone in on who we are as a business and who our target market is. We worked through our values and branding strategies to create our own branding document to follow going forwards. She is very hands-on and has really kept us on task. Always with a smile on her face and a nerdy joke on standby.
National Professional Services Brand
Before engaging Melissa we felt our brand and collateral no longer reflected the changes and evolution of our business over time.
Melissa provided a level of detail and polish we have not experienced before with other consultants. She is a pleasure to work with, she successfully adapted our thinking and extracted the engagement, understanding and results we were after.
Melissa provided a level of detail and polish we have not experienced before with other consultants. She is a pleasure to work with, she successfully adapted our thinking and extracted the engagement, understanding and results we were after.
Land Solution Australia – National Professional Services Brand
Melissa is unique. She is a brand strategist who deeply cares about ensuring you create a commercially sound business. She brings both discipline and fun to the process. Her process enables you to work through your brand strategy so you come out the other side with clarity and direction.
National Beverage Startup Brand
Mel transformed us from a non-marketing business to a marketing one. This has resulted a HUGE increase in sales, enquiries and reputation. And it was all due to Mel’s logical, concise and helpful guidance. We couldn’t have done this without Mel, and would highly recommend her to anyone looking to pick up their game and grow their business.
National B2B Services Brand
We don’t hand over strategy work lightly. But when we do, it’s to Melissa Packham.
For the past three years, she’s been our strategist of choice – trusted to navigate complexity, engage stakeholders, and turn business challenges into brand and marketing strategies that actually drive action. She doesn’t just tick boxes; she builds strategic foundations that make execution smarter, sharper, and far more effective.
Take our recent project for a mid-sized manufacturing company. Without Mel leading the business, brand, and marketing strategy, our execution wouldn’t have had the same impact. Her structured yet flexible approach kept the process smooth and efficient, bringing clarity to the client while giving us everything we needed to do our best work.
And it’s not just our clients who have benefited. When it came time to refine our own brand and marketing strategy, we turned to Mel – trusting her to bring the same level of insight, clarity, and structure to miscible’s positioning. The result is a clear, actionable strategy that’s helped us show up in our own marketing with more confidence and alignment than ever before. In fact, it was more than this, because the strategic work Mel did has revealed a feasible pathway for miscible to become a leading presence and architect of the science communication industry. This sets us up competitively and aligns with a greater purpose.
Beyond her 20 years of experience (which shows in every interaction), what sets Mel apart is the way she works. She steps seamlessly into our world, representing our agency with intelligence, confidence, and care – something we don’t trust just anyone to do.
Her strategic thinking, deep expertise, and ability to work across a variety of stakeholders make her an invaluable extension of our team in working with business leaders across many complex industries.
I highly recommend working with Mel on any strategic project.
For the past three years, she’s been our strategist of choice – trusted to navigate complexity, engage stakeholders, and turn business challenges into brand and marketing strategies that actually drive action. She doesn’t just tick boxes; she builds strategic foundations that make execution smarter, sharper, and far more effective.
Take our recent project for a mid-sized manufacturing company. Without Mel leading the business, brand, and marketing strategy, our execution wouldn’t have had the same impact. Her structured yet flexible approach kept the process smooth and efficient, bringing clarity to the client while giving us everything we needed to do our best work.
And it’s not just our clients who have benefited. When it came time to refine our own brand and marketing strategy, we turned to Mel – trusting her to bring the same level of insight, clarity, and structure to miscible’s positioning. The result is a clear, actionable strategy that’s helped us show up in our own marketing with more confidence and alignment than ever before. In fact, it was more than this, because the strategic work Mel did has revealed a feasible pathway for miscible to become a leading presence and architect of the science communication industry. This sets us up competitively and aligns with a greater purpose.
Beyond her 20 years of experience (which shows in every interaction), what sets Mel apart is the way she works. She steps seamlessly into our world, representing our agency with intelligence, confidence, and care – something we don’t trust just anyone to do.
Her strategic thinking, deep expertise, and ability to work across a variety of stakeholders make her an invaluable extension of our team in working with business leaders across many complex industries.
I highly recommend working with Mel on any strategic project.
miscible, science communications agency
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