About
I’m Melissa (she/her). My approach to brand strategy is intentional and empathy-based.
I’ve been in brand marketing since the early 2000s. While I was at the end of my double degree, I was chomping at the bit to get to work and secured myself a job in my then home town of Brisbane, as a marketing assistant at Parmalat (now Lactalis), the world’s largest (and family-owned) dairy company. I had the privilege of working across almost the entire portfolio of milk and beverage brands, including two of the four strategic pillar brands IceBreak and OAK.
After 9 years at Parmalat, I’d reached Senior Brand Manager level and was looking for my next opportunity, which was at (then) Campbell Arnott’s in Sydney. I started out on the crispbread portfolio, managing Vita-Weat and Cruskits. Then I moved across to manage the Campbell’s Soup portfolio. To have worked on such iconic brands in some of the most competitive categories provided me with the foundation I still apply in my work today.
Bachelor Business (Marketing) / Bachelor Arts (Humanities)
Graduate Australian Institute of Company Directors
The Marketing Seminar with Seth Godin
Member of the Institute of Management Consultants
Brands I’ve managed and worked with
By the numbers…
As Featured In
Get a sense of my philosophy on brand…
You’re not supposed to have favourites, but of all the brand campaigns I led, this one was the most fun…
But wait, there’s more
When I’m not focusing on brand strategy, my work spans other areas, including sustainability education and governance. As a values-aligned professional with the blinkers off, working with me means you also benefit from this additional insight and strategic depth.
- Systems thinking – ability to see how macro trends interact and are likely to affect your business in the years to come
- Ethical marketing advocate – a strong stance on what constitutes a healthy approach to marketing, without shame and manipulation
- Sustainability educator – an understanding of ESG and the risks presented by climate change and biodiversity loss