We want to see a world where business is a force for good – not just because we’re optimists, but because it’s good economically, socially and environmentally.

Hi! We’re Melissa & Adam.
We’ve been innovating and creating together since 2008. 

Want to unlock the real power of your brand and harness innovation to drive positive changes? If you're for profit, people and planet, then we're for you.

We believe solid foundations mixed with a curious mindset and a systems approach are the perfect combination for creating the value the world needs.



“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

- Peter Drucker, The Practice of Management, 1954

SEE OUR VALUES IN ACTION

After spending over 12 years in brand and marketing management for fast moving consumer goods brands like Campbell’s, Arnott’s, Lactalis, I started out on my own in 2016 to help small-medium sized businesses find clarity through brand strategy.

Connect with Melissa on LinkedIn

Hi, I'm Melissa

As a food technologist of over 13 years, with specialist knowledge in innovation and product development across B2C and B2B brands. I now help small-medium sized businesses uncover practical insights, promoting a culture of innovation and continuous improvement.

Connect with Adam on LinkedIn.

Hi, I'm Adam

AS SEEN IN

GAICD (Graduate Australian Institute of Company Directors)

Bachelor of Business (Marketing) 

Master of Entrepreneurship & Innovation (Sustainable Energy)

Graduate Certificate in Brewing

Bachelor of Food Technology (Hons)

Professional Member, Australian Instititute of Food Science & Technology

Bachelor of Arts (Humanities)

AS SEEN IN

Our approach is collaborative and empathy-based. We're insatiable learners, bringing the very coolest tools and methods to the party.

We’re not your classic, end-of-career consultants who’ll swoop in and tell you what to do. Sure, we have our frameworks, but they're malleable to your unique circumstances and vision for the future. 

We weave your capabilities and knowledge with ours to create something uniquely yours.

When we work together, your business firmly takes up residence in our brains. We're in this with you every step.

HOW 'BOUT A CHAT?

You'll be tapping into our global commercial experience. These big picture insights can help future-proof your business.

Want to hear us in the wild?

Podcast Features

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Have a cheeky little listen to get a sense of who we are:

Brand-Led Business transformed us from a non-marketing business to a marketing one. In itself, this sounds unremarkable, but the move in our thinking about ourselves, our customers and prospective customers most certainly was.

Folks just like you have said some pretty great things about working with us.

We now approach every customer as an opportunity to promote ourselves as people that do a great job, which means we want references from everybody. This has resulted in such a customer focus, that it has meant we have picked up our game considerably.

And the result? ... a HUGE increase in sales, enquiries and reputation. And it was all due to Mel's logical, concise and helpful guidance in terms of determining who we are and what we do, all the way through to regular marketing via email campaigns, LinkedIN articles, website SEO and other social media posts.

Marketing is now part of the fabric of our business.

We couldn't have done this without Mel, and would highly recommend her to anyone looking to pick up their game and grow their business.

READ MORE TESTIMONIALS

- Brian Wolstenholme
Director, A1CRM

|

Getting strategy right

Let's build your stand-out, resilient business

SEE HOW WE CAN HELP





The Purpose Edit

Curated insights for conscious organisations and entrepreneurs shaping a just, fair, and sustainable economy. We handpick the most interesting reads and resources from 50+ newsletters on strategy, innovation, and climate change.

For every new subscriber, we provide 30 days of access to clean water in the world💧

    We won't send you spam. Unsubscribe at any time.

    CLOSE FORM