Brand strategist for purpose-driven businesses in Tasmania
Your brand is not a logo. It’s so much more than aesthetics. For purpose-driven organisations where every dollar needs to be optimised towards achieving the mission, not thinking strategically about your brand is a missed opportunity.
Put your brand to work with a seasoned brand strategy expert, based right here in Tasmania.
I’m Melissa Packham. I help Tasmanian businesses that aim to do good in the world develop authentic brand strategies that drive both purpose and profit.
I’m a brand-led business strategist with 20 years of experience. Having been a proud custodian of some of Australia’s most loved brands, I bring national, big-brand experience to organisations seeking to do good in the world.
Based in Southern Tasmania and with expertise that spans FMCG food and beverage brands through to B2B professional services, my framework for brand strategy – when executed consistently – delivers great outcomes for my clients: awareness, growth, and reputation.
Tassie brands have huge potential for competitive advantage – and ‘brand’ is an important strategic lever to drive a business forward in its mission.
Brands I’ve managed and worked with
If any of this sounds familiar, we should talk:
Your message isn’t connecting
You know your impact potential, but your audience isn’t responding the way you hoped. The disconnect between your internal passion and external communication is costing you opportunities to grow your impact.
You’re finding it hard to stand out
You’re blending into the crowd, even though you offer much more value beyond ‘we do good work’. It’s hard to articulate to customers, partners, investors or members your real point of difference.
You’re struggling to attract or retain talent
Despite offering meaningful work, your job postings aren’t attracting quality candidates, or the talented people you do hire don’t seem to stick around. Your team feels disconnected from the brand, and you’re spending too much time and energy on recruitment and training at the expense of your mission.
Your budget isn’t as big as your vision
You have ambitious goals, but you’re feeling frustrated by marketing that isn’t getting results. You’re doing marketing by “trying all the things” you feel you’re supposed to, but it ends up feeling more like you’re wasting precious resources on activities that don’t move the needle.
Based in the beautiful Huon Valley and happy to travel across the state, I work with you and your team in-person and remotely throughout our engagement together.
Don’t be fooled by her humble, quietly spoken, delightfully personable nature. Mel is a hardworking, articulate, highly creative, digital savvy, consumer-centric, brand marketer with a wickedly dry sense of humour. Hire her – you won’t regret it.
VP BRAND DEVELOPMENTInternational FMCG Brand
An INCREDIBLE Brand and Marketing Strategist who thinks of ideas and concepts that are impactful, values-led and able to be practically executed. A real fountain of knowledge and a brand partner, I thoroughly enjoyed working with Melissa directly and highly recommend her.
Marketing lead National FMCG Brand
Melissa provided a level of detail and polish we have not experienced before with other consultants. She is a pleasure to work with, she successfully adapted our thinking and extracted the engagement, understanding and results we were after.
Managing directorNational Professional Services Brand
Melissa provided a level of detail and polish we have not experienced before with other consultants. She is a pleasure to work with, she successfully adapted our thinking and extracted the engagement, understanding and results we were after.
Managing directorNational Professional Services Brand
Melissa is unique. She is a brand strategist who deeply cares about ensuring you create a commercially sound business. She brings both discipline and fun to the process. Her process enables you to work through your brand strategy so you come out the other side with clarity and direction.
founderNational Beverage Startup Brand
Mel transformed us from a non-marketing business to a marketing one. This has resulted a HUGE increase in sales, enquiries and reputation. And it was all due to Mel’s logical, concise and helpful guidance. We couldn’t have done this without Mel, and would highly recommend her to anyone looking to pick up their game and grow their business.
From Hobart to Launceston, or anywhere in between across Tasmania, I work with purpose-driven businesses to clarify their brand positioning, refine their messaging, and create marketing strategies that resonate with their values-driven audiences.
If you’re curious about working together, here’s what you can do next:
Book a Chat
Find a time in the scheduler for us to have an initial conversation. I’ll come prepared with questions so I can understand your challenges and what you’re looking to achieve.
Proposal
I’ll then prepare a proposal for the scope of work I recommend to help you achieve your objectives. Once approved, we’re ready to get to work.
Workshop away!
We’ll schedule our workshop/s and be on our way to uncovering your brand’s unique value and begin crafting how to put that to work for you.
Ready to put your brand to work for you?
Schedule a time for us to have an initial chat right here.
