Services
While the best time to craft your brand strategy is before you start, the second best time is now…
My approach is pragmatic, strategic and emphatically human. I operate with a solid, proven framework that is tailored to your business size and needs. Because I treat every brand I work with as if it were my own, I’ll only recommend what I would put my own resources into.
My brand and marketing strategy services are for you if…
- Your brand is feeling a bit stale
- You can’t articulate why you’re in business or where you’re heading
- You’re making decisions without a set of brand criteria to guide you
- You’re using a ‘spray and pray’ approach to marketing
- Your sales team and marketing team don’t speak the same language
- Your customers can’t tell the difference between you and competitors
- Your competitors are encroaching on your territory
- Your marketing team or agency are great at execution, but lack an overall strategy
1. Brand Audit
You need a quick strategic review to help you make decisions about where to go next. Perhaps you’ve got a marketing team that needs a bit of direction. Perhaps you’ve got an agency ready to pick up and execute, but need to first get clear on their task. This is a short, sharp one-off engagement to get you on your way.
- Review your current business strategy and assess how fit your brand is to achieve your objectives
- Review all brand touch points and provide recommendations for improvements
- Assess your competitors and provide insights to create greater distinction
2. Brand & Marketing Strategy Development
Your brand isn’t working hard enough for you, and you’re keen to get strategic about fixing that. This is a 4-6 week engagement, which involves a mix of insight-gathering, market assessment and workshops to build a strategic document which will act as your guide for years to come.
- Assess the external factors that will impact what you’re building
- Assess your market and competitors to find the white space
- Gather insights from your key personnel and clients/customers
- Profile your ideal client/customer to capture more than demographics
- Create a blueprint for your brand so for consistent, strategic execution
- Refine a clear value proposition by audience
- Create a detailed message framework for your marketing
- Develop a strategic, integrated marketing plan
- Engage your team in a process that is memorable, fun and productive
““When it came time to rebrand our consultancy after 15 years, we trusted Melissa to lead the strategic process. But this was far more than just a rebrand. Through a thoughtful and challenging process, she helped us identify and rethink outdated business paradigms, bringing renewed clarity to our purpose and mission. The result was a brand that not only reflects who we are today but where we want to be in the future, allowing us to show up more consistently and confidently, and successfully attract new consultants to our team.””
CHRIS READ
Executive Coach, Strategic Leadership Consultant &
Managing Director @ Stoke Consulting
“We engaged Melissa to support us develop a Brand and Marketing strategy. Melissa ran a process which was highly professional, thought-provoking, and stretched us out of our comfort zone – which was ideal. We were extremely happy with the final output.”
MARK EMNEY
Director & Co-Owner @ DMY
When it came time to refine our own brand and marketing strategy, we turned to Mel – trusting her to bring the same level of insight, clarity, and structure to miscible’s positioning. The result is a clear, actionable strategy that’s helped us show up in our own marketing with more confidence and alignment than ever before. In fact, it was more than this, because the strategic work Mel did revealed a feasible pathway for miscible to become a leading presence and architect of the science communication industry. This sets us up competitively and aligns with a greater purpose.
I highly recommend working with Mel on any strategic project.
MOLLY PATTON
Founder & Sci-Comm Lead @ miscible
3. Strategic Sounding Board Consulting
Whether we first work together on a strategy development project, or you just need a strategic sounding board on a regular basis, together we can make sure your brand and marketing strategy is being executed according to plan. This is a consulting engagement that works like a ‘fractional brand manager’ or a more hands-on project management engagement where I oversee your marketing execution specialists – depending on your needs.
- Help you and team keep the execution aligned with the strategic intent
- An expert second set of eyes to review design, collateral, and media work
- A sounding board for new ideas (innovation, embedding brand values)
- Hold you and your execution team accountable (in a nice way, promise)
“We workshopped once together in person and have been working remotely ever since – it’s all been easy and effective. The weekly meetings also add that element of a deadline and accountability. Without Melissa’s input and experience, we would not be as clear on who we are, where we are going and how we are going to get there. The journey continues.”
JULES GARDNER
Founder @ Kind Coffee Co
4. Supporting Agencies
I support creative and marketing agencies by providing an extra pair of strategic hands. This works like a white label service where I lead and develop strategy, while you manage the client interactions in line with your brand. Speaking of, I’ve also helped many agencies with their own strategic rebrands.
- Help agencies deliver a strategic brand process for their clients
- Provide clear briefs the agency can then get straight to work on
- Run a commercial lens over creative work for actionable feedback
- Educate agency teams about strategic, ethical marketing approaches
We don’t hand over strategy work lightly. But when we do, it’s to Melissa Packham. For the past three years, she’s been our strategist of choice – trusted to navigate complexity, engage stakeholders, and turn business challenges into brand and marketing strategies that actually drive action. She doesn’t just tick boxes; she builds strategic foundations that make execution smarter, sharper, and far more effective.
Beyond her 20 years of experience (which shows in every interaction), what sets Mel apart is the way she works. She steps seamlessly into our world, representing our agency with intelligence, confidence, and care – something we don’t trust just anyone to do.
MOLLY PATTON
Founder, Sci-Comm Lead & Producer @ miscible
“I trust Melissa to oversee all of our branding, marketing and communication projects. No job or “quick” question has ever been too big or disadvantageous. Approaching a job with attention to detail and utmost precision, she exceeds our expectations every time.
Mel is quite the charmer, fitting sweetly into our team. Her work ethic and energy in a work environment is non threatening and beautiful to be around. She’s accommodating of needs, deadlines, and also has a creative streak and a serious eye for design.“
CHARLOTTE DURACK
Founder, Lead Creative @ studio agriculture
As a graphic designer I had been looking to work alongside a branding/marketing strategist for some time. A professional that I could collaborate with to ensure that clients’ had a strong strategy and clear brand direction before commencing a new branding exercise. Melissa has been the perfect fit for my business. She is extremely personable and asks the right questions of my clients to help uncover their core values, business objectives and unique brand personality (without the confusing marketing jargon). She has a genuine approach and always delivers a clear and considered solution that my clients can not only understand but get really excited about. Implementing this strategy-first approach has helped me as a graphic designer deliver well thought out creative solutions for my clients that are consistent and align with their brand strategy.
JULIA STEPHENS
Founder & Designer @ Hearsay Creative
5. One-Off Consultations
Sometimes a full strategic engagement isn’t what you need right now (or have the budget for). I provide one-off 90-minute ‘pick my brain’ sessions where we can dissect a brand or marketing challenge you’re having and float ideas you’ve had inklings about – helping provide a path forward.
- Expert and 100% human (!!) advice on your brand challenge
- Clear direction on your next steps
- Practical, brand-appropriate recommendations
- Progress your ideas with confidence
I invested in a 90 minute Brand Decoder Session and it was well worth my time and money. I had already done quite a bit of work on my brand strategy before speaking with Melissa but needed help to stitch it all together in a way that would enable me to consistently communicate with my audience and ensure I could brief a designer to build my brand design collateral in a way that reflects my vision.
It was clear Melissa had taken time to really get to know me and my vision by reviewing all my content before we met. We were able to get straight down to business – Melissa had diagnosed the gaps I needed to close and had an approach and frameworks ready to go for our call. We used every minute of the session productively and I quickly felt a rush of excitement and relief run over me as I realised everything was coming together!
I wouldn’t hesitate to recommend Melissa to support you with your brand work. She is a true professional and a pleasure to do business with
LOUISE GIBSON
Founder, Executive Coach & Strategic Partner @ With Verve
“I just completed the Unlock Your Brand Program and fully recommend ANY 1:1 or group engagement with Melissa. Melissa helped me to do exactly what the program promised… she (and her content) unlocked & helped me to articulate the audience, direction, vision, values and identity of my new business. She does not do this by TELLING you what to do but through ASKING you many questions to help get to the true heart of your vision. Melissa is 100% values-led and has inspired me in so many ways. Her emphasis on ethical marketing is a must-have for any business owner looking to “do the right thing” when it comes to doing business. Melissa has been one of the key players who have helped change the way I think about what is possible within my business, and – as a result – it is not at all hyperbolic to say that Melissa has changed my life. Thank you, Melissa!”
KIMBERLEY MARSH
Founder @ The Open Book Company
During my recent session with Melissa Packham, I was pleased to receive highly practical advice that was specifically tailored to my business model. Instead of offering generic recommendations, Melissa provided insightful, customised solutions to enhance my business performance. I highly recommend Melissa as an exceptional mentor for any business owners seeking a fresh perspective to expand their business.
KYOKO YAMAMOTO
Wellbeing Trainer & Consultant
