- help future-focussed businesses grow more strategically, because thoughtful strategy handled with care leads to better outcomes: for profit, people and planet;
- provide empathy-based, data-supported advice for brand growth;
- promote ethical marketing practices, because when we market, we imprint on society;
- seek to deliver and inspire creative and innovative ways to solve problems, because now is the time to use creativity to solve our greatest challenges;
- conduct ourselves in accordance with our own Code of Ethics, because behaving as good humans sets a higher standard for us all;
- commit to donating 1-3% of our annual revenue towards causes aligned with UN Sustainable Development Goals because we practice what we preach.
Our mission is to support you in unlocking your brand & innovation potential.
We do this with strategic consulting that is ethical, sustainable & commercial.
To fulfil our mission, we will:
So that together, we create a better world.
Recognising our privilege and responsibility
We humbly acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Turrbal and Yuggera people who are the Traditional Custodians of the lands where we live, learn and work in our beautiful river city, Meeanjin (Brisbane).
We choose to also donate monthly to Deadly Connections, an Aboriginal-led NFP which seeks to address the disproportionate representation of Indigenous people in the child protection and justice systems.
We support a First Nations Voice to Parliament and will be voting YES in the upcoming referendum.
We're committed to learning the truth about our history and to becoming active allies for First Nations people.
The way we market and sell matters...
This badge represents our pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty.
Please contact us if you see us not honouring our pledge.
We’re committed to unlearning and becoming better humans for more inclusive, decolonised marketing.
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