We’re here to help you unlock your brand and innovation potential for a positive impact.


We believe your brand should bring: 

Not having a brand-led business strategy is like building a house without a plan. We’ll help you find clarity in strategy and unleash your brand’s competitive advantage. With curiosity, empathy and pop culture references.

I’m the brand and marketing half of Brand-Led. The other half is innovation and sustainability. Brand strategy is to your business like your heart is to your body. It pumps the life force, keeps it alive and is connected to every other element of your business. Come see how we do strategy.

Hey I’m Melissa: A Brand-Led Business Strategist with almost 20 years' experience.

I'm VERY cautious who I work with. I'm hard to impress and a tough critic. You've been so generous with your knowledge, time and expertise, which I will forever be thankful for.

For a brand approach that will be

Bespoke Brand & Innovation Strategy





Brand (re)Marks

Occasional (fortnightly) and insightful musings about building brands of the future with purpose and sustainability.

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