BRAND-LED Business

A brand is not a logo.

It’s so much more than aesthetics. When done well, ‘brand’ is the strategic foundation that provides direction and clarity throughout your entire business. Hence, ‘brand-led’ business.

Unlock your brand’s potential with a seasoned expert.

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As Featured In
forbes
entrepreneur
smartcompany
mumbrella
inside fmcg
inside small business
ift
About Me

I’m Melissa Packham.
I help businesses unlock the power of their brand.

I’m a brand-led business strategist with 20 years of experience. Having been a proud custodian of some of Australia’s most loved brands, I know what makes for a strong brand. With expertise that spans FMCG food and beverage brands through to B2B professional services, my framework for brand strategy – when executed consistently – delivers great outcomes for my clients: awareness, growth, and reputation.

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If there’s one thing I love, it’s seeing the ‘a-ha’ moment when a client’s brand is articulated clearly for the first time – and suddenly the possibility and the path forward clicks.

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Brands I’ve managed and worked with
campbell's
arnott's
icebreak
oak
primo
pauls
lactalis
frucor suntory

Here are some of the ways I help my clients

Brand audits

Brand strategy development

Strategic sounding board

White label services for agencies

One-off consultations

Testimonials

Lovely words from folks I’ve worked with

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Curious to explore working together?

Book a Chat

Find a time in the scheduler for us to have an initial conversation. I’ll come prepared with questions so I can understand your challenges and what you’re looking to achieve.

Proposal

I’ll then prepare a proposal for the scope of work I recommend to help you achieve your objectives. Once approved, we’re ready to get to work.

Workshop away!

We’ll schedule our workshop/s and be on our way to uncovering your brand’s unique value and begin crafting how to put that to work for you.

Ready to put your brand to work for you?

Schedule a time for us to have an initial chat right here.

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