An 8-week brand & marketing strategy group program
Together we'll define your brand and how to make its most potent, meaningful and lasting impact.
You'll come away with the exact steps to take to bring your engaging brand vision to life.
A program for industrious solopreneurs on a mission to make a meaningful impact
You've come so far on your own, but now you need some expert guidance (that's ok - brand strategy is hard work!)
so you can
Unlock your brand
so you can
Unlock your brand
And the best part is, learning collaboratively and actioning alongside other brand owners just like you!
We'll cover off a mix of business + brand + marketing strategy elements to get your brand set for success
- all in 8 weeks:
IF YOU GET YOUR SKATES ON WITH ME
➥ Positioning: where your brand sits in the world and how it can stand out
(aka your point of difference)
➥ People: who your brand is here to best serve and what they need from you
(aka your target audience)
➥ Foundations: your brand's essential DNA
(aka what makes you stand out)
➥ Value Proposition: how you can uniquely serve the people you seek to serve (aka your competitive advantage)
➥ Core Message: what you need to say that will motivate your ideal people to buy (aka what to say in your marketing)
Join the waitlist
You'll be guided by
HOW THIS PROGRAM WILL SUPPORT YOU
➥ A career marketer with almost 20 years' experience
➥ Course-like modules (including short videos)
➥ Workbooks (which you can use repeatedly)
➥ Peer learning (masterminding alongside your fellow program participants)
What's included in Unlock Your Brand
The FORMAT OF THE PROGRAM
➥ 45min 1:1 session with Melissa in Week 1
➥ Fortnightly x 90min group Q&A workshops
➥ Fortnightly coworking sessions to put what you're learning into practice
➥ Recordings of every session
➥ Course videos, lessons and workbooks to access any time
➥ Trello board to keep your tasks in check
➥ 45min 1:1 session with Melissa up to 3 months after program end
➥ Online community for in-between support & connection
➥ Fortnightly x 90min group workshop sessions via video
➥ Recordings of every session
➥ Course videos, lessons and workbooks to access any time
➥ Trello board to keep your tasks in check
➥ 50-minute 1:1 session with Melissa in Week 4
➥ 50-minute 1:1 session with Melissa up to 3 months after program end
➥ Online community for in-between Q&A
That's not too crazy, is it?
Hey, I’m MELISSA (she/her) 👋
I'm a brand and marketing strategist with coming up two decades of experience, having marketed global brands big and small.
After over 12 years in marketing roles for multi-nationals like Campbell's, Arnott's, and Lactalis, I have real world knowledge about what it takes to build iconic brands.
Since 2016, I've taken this knowledge and applied it to helping industrious solopreneurs like you, find clarity through strategy.
My vision is a world where brands are a force for good, built on thoughtful foundations and meaningful strategy to guide them.
Every business can make a positive impact, so I'm on a mission to help every brand realise how they can do so much more than "make 7 figures" 🤮
Integrity over trickery.
Transparency over puffery.
Purpose over profit.
And who do I think I am?
Join the waitlist
THE MAGIC OF WELL-STRUCTURED STRATEGY
Create the Brand Framework
Create the Brand Framework
Understand what you'll be solving
Understand what you'll be solving
Build the Plan & Tell Your Story
Build the Plan & Tell Your Story
Introducing my signature framework for developing solid strategy: The Brand Codex©
That signature Brand Codex© has helped my clients…
WHAT UNLOCKING BRAND really means
➥ Achieve their target revenue. Consistently.
➥ Remember their overarching goal. And why they’re in business in the first place.
➥ Reposition so far away from competitors, they redefine the business they're in.
➥ Brief designers and web developers with such clarity that the creative results are better.
➥ Feel excited to show up authentically and share their values with their community.
That’s why I love what I do.
Guiding purpose-driven solopreneurs to unlock their brand's true potential so they have a REAL impact on this world, changing it for the better.
➥ Remember their overarching goal. And why they’re in business in the first place.
➥ Reposition so far away from competitors, they redefine the business they're in.
➥ Achieve their target revenue. Consistently.
➥ Brief designers and web developers with such clarity that the creative results are better.
➥ Feel excited to show up authentically and share their values with their community.
That’s why I love what I do.
Guiding purpose-driven solopreneurs to unlock their brand's true potential so they have a REAL impact on this world, changing it for the better.
Join the waitlist
It's time to stop "winging it"!
READY TO UNLOCK YOUR BRAND?
Get clarity and structure so you can save yourself from spinning around in circles.
Make decisions that drive your brand forward with intention.
Book a chat with me
Positioning
This is where we'll work through where your brand sits in the world. We start by understanding what's happening around us so we're operating from a place of insight.
Then we determine how your brand can stand out (aka your point of difference). Brands don't operate in a vacuum, so taking account of trends and market factors makes for well-informed strategy.
We'll come together in Week 1 for a group Q&A workshop and again in Week 2 for coworking.
1
2
&
People
Here we begin to understand your ideal audience by employing empathy and research to create meaningful insights. We'll uncover what it will likely take to create a genuine connection with the people your brand can most meaningfully serve.
We do this because your people are humans - and humans are complex creatures deserving of responsible and thoughtful marketing.
We'll come together in Week 3 for a group Q&A workshop and again in Week 4 for coworking.
3
4
&
Individual Session with Melissa
We'll use this 1:1 session to set the scene for where you're at and how to get you where you want to be.
Use this session to tap my two decades of marketing knowledge-building for your brand's advantage.
Foundations
We will strategically decode your brand's DNA so you can use it to inform every single decision you make for your business.
This is the part most of us skip in favour of getting to designing a logo - but this is the piece of the brand puzzle that creates real distinction, shapes culture, fosters engagement and makes an impact.
We'll come together in Week 5 for a group Q&A workshop and again in Week 6 for coworking.
5
6
&
Value Proposition & Core Message
Then we bring all of this strategy together into words that motivate and guide your marketing efforts.
Having a clear articulation of what you do that is unique and knowing how to activate different parts of that means you'll never be lost for what to say.
We'll come together in Week 7 for a group Q&A workshop and again in Week 8 for coworking and wrap up!
7
8
&
Individual Follow Up Session with Melissa
Good strategy takes time. And it most certainly isn't static. So we'll meet again 1:1 to see how your strategy is settling and evolving.
We'll dismantle any roadblocks and refine further to ensure your brand is on track to make its most potent and meaningful impact.
+3
months
Okie dokie, artichokie: here's what will go down each week
Join the waitlist
1
1
Weeks 1& 2: Positioning
This is where we'll work through where your brand sits in the world. We start by understanding what's happening around us so we're operating from a place of insight.
Then we determine how your brand can stand out (aka your point of difference). Brands don't operate in a vacuum, so taking account of trends and market factors makes for well-informed strategy.
Weeks 3 & 4: People
Here we begin to understand your ideal audience by employing empathy and research to create meaningful insights. We'll uncover what it will likely take to create a genuine connection with the people your brand can most meaningfully serve.
We do this because your people are humans - and humans are complex creatures deserving of responsible and thoughtful marketing.
Week 4: Individual Session with Melissa
We'll use this 1:1 session to check in to see how your strategy is developing so far. We'll workshop how to refine it even further.
Use this to tap my two decades of marketing knowledge-building for your brand's advantage.
Weeks 5 & 6: Foundations
We will strategically decode your brand's DNA so you can use it to inform every single decision you make for your business.
This is the part most of us skip in favour of getting to designing a logo - but this is the piece of the brand puzzle that creates real distinction, shapes culture, fosters engagement and makes an impact.
Weeks 7 & 8: Value Proposition & Core Message
Then we bring all of this strategy together into words that motivate and guide your marketing efforts.
Having a clear articulation of what you do that is unique and knowing how to activate different parts of that means you'll never be lost for what to say.
+3 months: Individual Follow Up Session with Melissa
Good strategy takes time. And it most certainly isn't static. So we'll meet again 1:1 to see how your strategy is settling and evolving.
We'll dismantle any roadblocks and refine further to ensure your brand is on track to make its most potent and meaningful impact.
Okie dokie, artichoke - what's the week-by-week breakdown?
Join the waitlist
Wouldn't it be so cool to have clarity & intention for your world-changing brand?
Imagine with me a sec...
It's not mystery, magic or a set of fill-in-the-blanks templates that everyone else is using... it's brand-led strategy, baby!
➥ You’re crystal clear on your brand and where you're headed
➥ You’ve mapped out your brand-aligned marketing for the year
➥ You’re ready to line up all the right collaborations
➥ You’ve mastered a brand voice that’s unmistakably you
➥ You start each day feeling energised to share your brand with the world
Q: Is the Unlock Your Brand Group Program right for me?
A: If you’ve got a vision for making an impact, are ready to roll up your sleeves and do the work (no plug-and-plays here!) and you enjoy a blend of solo and live group work - then this could well be the right format for you.
The Unlock Your Brand Group Program gives you the framework and support to DIY your brand strategy in the most cost-effective way of working with Melissa at this depth.
Q: How much time will this program take?
A: We'll meet for 90 minutes each fortnight for Q&A and then have 90 minute coworking time every other week. But (and this is a big 'but') the real time investment is what you put into the program in-between sessions.
Each fortnight you will gain access to new support materials (online modules, workbooks, videos, etc.) that you will ideally spend at least 2 - 4 hours on each week. So all up, the minimum time required for this program to be of maximum value to you is 3.5 - 5.5 hours a week.
Q: I run a bricks and mortar business. Is this program still relevant for me?
A: Absolutely. Brand & Marketing strategy is relevant to any business model. The program is based on the exact framework I use for clients across professional services to retail to ecommerce and everything in between.
Q: I’m not in Australia. Can I still do the group program with a time difference?
A: Firstly, G'day! Secondly, you totally can. I'll do my darnedest to ensure the live sessions are time-zone friendly to the majority of participants. Of course, timezones are always tricky. Each group session will be recorded so you can re-watch at your convenience. Our online community will provide a live communication platform for in-between discussion and our 1:1 sessions will be held at a time convenient for you.
I recommend booking a quick chat with me to see how we could make it work for you if you're in a different timezone.
Q: Once I’ve completed the Unlock Your Brand program, how do I know my strategy will work?
A: Like any good strategy, it can’t be set in stone. Conditions will change, your audience preferences will shift, trends will come and go, regulations will change and pandemics might happen (who would have thought, right?) 🤪
You’ll have to keep a close eye on your environment and adapt it as you go along. But the good thing is that you will have the skills and tools to adapt as things impact your business. The program will arm you with a repeatable framework to assess and reassess as you need to.
Phew - you made it here so you must be looking for the...
Frequently Asked Questions
Q: What if I find I need more help once the program is finished?
A: No troubles, bubbles! I’m confident that Unlock Your Brand and the guidance it will provide you during our time together. We will also have a second 1:1 session together up to 3 months after we finish - so you'll still be able to tap into my brain for your brand once we're done.
After that, you'll have access to monthly accountability check-in sessions for up to 6 months after the program has finished. This helps keep the motivation high and the opportunity to bounce ideas and troubleshoot as you begin to implement your strategy.
Q: Why do you charge in USD when you’re in Australia?
A: My super awesome clients live all over the world so I choose to charge in USD, which is the globally understood benchmark currency. For Australian residents, all USD prices include GST unless stated otherwise.
I take pricing ethics seriously, and have pledged not to employ charm pricing (e.g. $1,199 instead of $1,200) or predatory payment plans (which unfairly disadvantage folks who choose a flexible payment option). It's my belief that both of these tactics are manipulative and ultimately harmful to society. So no, I'm not charging USD for personal gain.
Q: What if I give Unlock Your Brand a go and decide it’s not for me - can I get a refund?
A: Firstly that would mean you’re not seeing the value in it for your business and frankly that would devastate me. I can't offer refunds for as the program materials are offered online. But, I'm an empathetic person. If your circumstances have changed and mean you're unable to commit to the program any longer, we can discuss alternative solutions. Get in touch with me and we will work it through.
Got another burning question not covered here?
No worries! Let's chat about it.
To break up the wall of words, here's a gif of some cute as snuggly bunnies. AWWWWW!
To break up the wall of words, here's a cute pic of a baby koala joey - awwww!
