🔐 Unlock Your Brand: Group Program - Enrol Now 🔐 

We start 26th October. Wanna join?

Together we'll define your brand and how to make its most potent, meaningful and lasting impact.

You'll come away with the exact steps to take to bring your engaging brand vision to life.

Use your clearly articulated & engaging vision to unleash your brand in 2022!

An 8-week brand & marketing strategy group program

For industrious solopreneurs on a mission to make a meaningful impact

You've come so far on your own, but now you need some expert guidance (that's ok - brand strategy is hard work!)

|

so you can

Unlock your brand

And the best part is, learning collaboratively and actioning alongside other brand owners just like you!

Before the year ends, you could have absolute clarity about your brand

IF YOU GET YOUR SKATES ON WITH ME

We'll cover off a mix of business + brand + marketing strategy elements to get your brand set for its best year yet:

➥ Positioning: where your brand sits in the world and how it can stand out (aka your point of difference)

➥ People: who your brand is here to best serve and what they need from you (aka your target audience)

➥ Foundations: your brand's essential DNA (aka what makes you stand out)

➥ Value Proposition: how you can uniquely serve the people you seek to serve (aka your competitive advantage)

➥ Core Message: what you need to say that will motivate your ideal people to buy (aka what to say in your marketing)

You'll be guided by

HOW THIS PROGRAM WILL SUPPORT YOU

➥ A career marketer with 16+ years experience

➥ Course-like modules (including short videos)

➥ Workbooks (which you can use repeatedly)

➥ Peer learning (masterminding alongside your fellow program participants)

What's included in Unlock Your Brand

The FORMAT OF THE PROGRAM

➥ Fortnightly x 90min group workshop sessions via video
➥ Recordings of every session
➥ Course videos, lessons and workbooks to access any time
➥ Trello board to keep your tasks in check
➥ 50-minute 1:1 session with Melissa in Week 4
➥ 50-minute 1:1 session with Melissa up to 3 months after program end
➥ Online community for in-between Q&A

➥ Fortnightly x 90min group workshop sessions via video

➥ Recordings of every session

➥ Course videos, lessons and workbooks to access any time

➥ Trello board to keep your tasks in check

➥ 50-minute 1:1 session with Melissa in Week 4

➥ 50-minute 1:1 session with Melissa up to 3 months after program end

➥ Online community for in-between Q&A

That's not too crazy, is it?

Hey, I’m MELISSA (she/her) 👋

I'm a brand and marketing strategist with coming up two decades of experience, having marketed global brands big and small.

After over 12 years in marketing roles for multi-nationals like Campbell's, Arnott's, and Lactalis, I have real world knowledge about what it takes to build iconic brands.

Since 2016, I've taken this knowledge and applied it to helping industrious solopreneurs like you, find clarity through strategy.

My vision is a world where brands are a force for good, built on thoughtful foundations and meaningful strategy to guide them.

Every business can make a positive impact, so I'm on a mission to help every brand realise how they can do so much more than "make 7 figures" 🤮

Integrity over trickery.
Transparency over puffery.
Purpose over profit.

And who do I think I am?

AS SEEN IN

THE MAGIC OF WELL-STRUCTURED STRATEGY

Create the Brand Framework

Create the Brand Framework

Understand what you'll be solving

Understand what you'll be solving

Build the Plan & Tell Your Story

Build the Plan & Tell Your Story

Introducing my signature framework for developing solid strategy: The Brand Codex©

That signature Brand Codex© has helped my clients…

WHAT UNLOCKING BRAND really means

➥ Achieve their target revenue. Consistently.
➥ Remember their overarching goal. And why they’re in business in the first place.
➥ Reposition so far away from competitors, they redefine the business they're in.
➥ Brief designers and web developers with such clarity that the creative results are better.
➥  Feel excited to show up authentically and share their values with their community. 

That’s why I love what I do.

Guiding purpose-driven solopreneurs to unlock their brand's true potential so they have a REAL impact on this world, changing it for the better.


➥ Achieve their target revenue. Consistently.
➥ Remember their overarching goal. And why they’re in business in the first place.
➥ Reposition so far away from competitors, they redefine the business they're in.
➥ Brief designers and web developers with such clarity that the creative results are better.
➥  Feel excited to show up authentically and share their values with their community. 

That’s why I love what I do.

Guiding purpose-driven solopreneurs to unlock their brand's true potential so they have a REAL impact on this world, changing it for the better.


WORKING WITH ME AT THIS DEPTH HAS NEVER BEEN MORE AFFORDABLE

Bespoke strategy is expensive and not accessible to many solopreneurs (I know - I started as one too).
I wanted to create an offer to help brand owners get the basics right, without the price tag reserved for my 1:1 established small business clients. Working together like this starts at $4,700 USD ($6,500 AUD).

Unlock Your Brand: 

$1,200

USD

$400

or 3 payments of 

USD

It's time to stop "winging it"!

READY TO UNLOCK YOUR BRAND?

Get clarity and structure so you can save yourself from spinning around in circles.

Make decisions that drive your brand forward with intention. 

Positioning

This is where we'll work through where your brand sits in the world. We start by understanding what's happening around us so we're operating from a place of insight.

Then we determine how your brand can stand out (aka your point of difference). Brands don't operate in a vacuum, so taking account of trends and market factors makes for well-informed strategy.

1

2

&

People

Here we begin to understand your ideal audience by employing empathy and research to create meaningful insights. We'll uncover what it will likely take to create a genuine connection with the people your brand can most meaningfully serve.

We do this because your people are humans - and humans are complex creatures deserving of responsible and thoughtful marketing.

3

4

&

Individual Session with Melissa

We'll use this 1:1 session to check in to see how your strategy is developing so far. We'll workshop how to refine it even further.

Use this to tap my two decades of marketing knowledge-building for your brand's advantage.

4

Foundations

We will strategically decode your brand's DNA so you can use it to inform every single decision you make for your business.

This is the part most of us skip in favour of getting to designing a logo - but this is the piece of the brand puzzle that creates real distinction, shapes culture, fosters engagement and makes an impact.

5

6

&

Value Proposition & Core Message

Then we bring all of this strategy together into words that motivate and guide your marketing efforts.

Having a clear articulation of what you do that is unique and knowing how to activate different parts of that means you'll never be lost for what to say.

7

8

&

Individual Follow Up Session with Melissa

Good strategy takes time. And it most certainly isn't static. So we'll meet again 1:1 to see how your strategy is settling and evolving.

We'll dismantle any roadblocks and refine further to ensure your brand is on track to make its most potent and meaningful impact.

+3

months

Okie dokie, artichokie: here's what will go down each week

Weeks 1& 2: Positioning

This is where we'll work through where your brand sits in the world. We start by understanding what's happening around us so we're operating from a place of insight.

Then we determine how your brand can stand out (aka your point of difference). Brands don't operate in a vacuum, so taking account of trends and market factors makes for well-informed strategy.

Weeks 3 & 4: People

Here we begin to understand your ideal audience by employing empathy and research to create meaningful insights. We'll uncover what it will likely take to create a genuine connection with the people your brand can most meaningfully serve.

We do this because your people are humans - and humans are complex creatures deserving of responsible and thoughtful marketing.

Week 4: Individual Session with Melissa

We'll use this 1:1 session to check in to see how your strategy is developing so far. We'll workshop how to refine it even further.

Use this to tap my two decades of marketing knowledge-building for your brand's advantage.

Weeks 5 & 6: Foundations

We will strategically decode your brand's DNA so you can use it to inform every single decision you make for your business.

This is the part most of us skip in favour of getting to designing a logo - but this is the piece of the brand puzzle that creates real distinction, shapes culture, fosters engagement and makes an impact.

Weeks 7 & 8: Value Proposition & Core Message

Then we bring all of this strategy together into words that motivate and guide your marketing efforts.

Having a clear articulation of what you do that is unique and knowing how to activate different parts of that means you'll never be lost for what to say.

+3 months: Individual Follow Up Session with Melissa

Good strategy takes time. And it most certainly isn't static. So we'll meet again 1:1 to see how your strategy is settling and evolving.

We'll dismantle any roadblocks and refine further to ensure your brand is on track to make its most potent and meaningful impact.

Okie dokie, artichoke - what's the week-by-week breakdown?

Here's what people say about working with me and the Brand Codex©

This may be the debut run of Unlock Your Brand, but this sure isn't my first rodeo...

- Alienor Salmon, Founder & Author, Bailando Journey

"Melissa really understood my brand, she was empathetic to my needs and she asked all the right questions."

"I couldn't be more thrilled with the concise insight Melissa was able to offer. Without getting too fluffy, she was able to highlight the strengths of my brand and to suggest some concrete steps to improve. "

- LIZ GILLOOLEY, CAPTAIN, LAYLA SAILING

I came to Melissa with a business I'd established a year earlier. My main struggle was trying to figure out the image I was projecting. I know the feeling I want my customers to have when looking at my branding, but translating that desire into reality sometimes takes an expert's eye. 

Through working with Melissa, I feel excited and optimistic again. I went from feeling like I was on the totally wrong track to believing in my product, my message, my own voice even.

"I had been running my business for around 4 years, but I was losing sight of my goals and vision. I wasn't sure if my business was quite "right for me" any more. "

I am falling back in love with my business. I am really happy because I know this is the best investment in my business I could have made.

- JENNY LACHS, FOUNDER, DIGITAL NOMAD GIRLS

"She brings both discipline and fun to the process. Her tools and resources enable you to thoroughly work through your brand strategy so that you come out the other side with clarity and direction."

- Kate Patsky, Founder, PekoeBrew Tea Company

Melissa is unique. She is a brand strategist that cares deeply about ensuring you create a commercially sound business.

Wouldn't it be so cool to have clarity & intention for your world-changing brand?

Imagine with me a sec...

It's not mystery, magic or a set of fill-in-the-blanks templates that everyone else is using... it's brand-led strategy, baby!

➥ You’re crystal clear on your brand and where you're headed
➥ You’ve mapped out your brand-aligned marketing for the year
➥ You’re ready to line up all the right collaborations
➥ You’ve mastered a brand voice that’s unmistakably you
➥ You start each day feeling energised to share your brand with the world

Q: Is the Unlock Your Brand Group Program right for me?

A: If you’ve got a vision for making an impact, are ready to roll up your sleeves and do the work (no plug-and-plays here!) and you enjoy a blend of solo and live group work - then this could well be the right format for you. 

The Unlock Your Brand Group Program gives you the framework and support to DIY your brand strategy in the most cost-effective way of working with Melissa at this depth.

Q: How much time will this program take?

A: We'll meet for 90 minutes each fortnight but the real time investment is what you put into the program in-between sessions. Each fortnight you will gain access to new support materials (online modules, workbooks, videos, etc.) that you will need to spend at least 2 - 4 hours on each week.

This is the minimum time required for this program to be of maximum value to you. Which is of course what I want it to be for you.

Q: I run a bricks and mortar business. Is this program still relevant for me?

A: Absolutely. Brand & Marketing strategy is relevant to any business model. The program is based on the exact framework I use for clients across professional services to retail to ecommerce and everything in between.

Q: I’m not in Australia. Can I still do the group program with a time difference?

A: Firstly, G'day! Secondly, you totally can. I'll do my darnedest to ensure the live sessions are time-zone friendly to the majority of participants. Of course, timezones are always tricky. Each group session will be recorded so you can re-watch at your convenience. Slack will provide a live communication platform for in-between discussion and our 1:1 sessions will be held at a time convenient for you.

I recommend booking a quick chat with me to see how we could make it work for you if you're in a different timezone.

Q: Once I’ve completed the Unlock Your Brand program, how do I know my strategy will work?

A: Like any good strategy, it can’t be set in stone. Conditions will change, your audience preferences will shift, trends will come and go, regulations will change and pandemics might happen (who would have thought, right?) 🤪 

You’ll have to keep a close eye on your environment and adapt it as you go along. But the good thing is that you will have the skills and expertise to adapt as things impact your business. The program will arm you with a repeatable framework to assess and reassess as you need to.

Phew - you made it here so you must be looking for the...

Frequently Asked Questions

Q: What if I find I need more help once the program is finished?

A: No troubles, bubbles! I’m confident that Unlock Your Brand and the guidance it will provide you during our time together. We will also have a second 1:1 session together up to 3 months after we finish - so you'll still be able to tap into my brain for your brand once we're done.

BUT, if you're like one of the many business owners who likes to have accountability and added support, then you might like to book a frequent check-in with me. If you get to the end of the program and decide you haven't had enough of me 🤗 we can discuss an ongoing support plan to suit you.

Q: Why do you charge in USD when you’re in Australia?

A: My super awesome clients live all over the world so I choose to charge in USD, which is the globally understood benchmark currency. For Australian residents, all USD prices include GST unless stated otherwise. 

I take pricing ethics seriously, and have pledged not to employ charm pricing (e.g. $1,199 instead of $1,200) or predatory payment plans (which unfairly disadvantage folks who choose a flexible payment option). It's my belief that both of these tactics are manipulative and ultimately harmful to society. So no, I'm not charging USD for personal gain.

Q: What if I give Unlock Your Brand a go and decide it’s not for me - can I get a refund?

A: Firstly that would mean you’re not seeing the value in it for your business and frankly that would devastate me. I can't offer refunds for as the program materials are offered online. But, I'm an empathetic person. If your circumstances have changed and mean you're unable to commit to the program any longer, we can discuss alternative solutions. Get in touch with me and we will work it through.

Got another burning question not covered here?

No worries! Shoot me an email with your question at
melissa @ abrandisnotalogo dot com
or let's jump on a quick chat together.

To break up the wall of words, here's a gif of some cute as snuggly bunnies. AWWWWW!

To break up the wall of words, here's a cute pic of a baby koala joey - awwww!