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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.5em” hover_enabled=”0″ header_3_font=”Poppins||||||||”] Designers are amazing, clever, creative people, but one thing they’re not are mind readers. One thing I’m unapologetically passionate about is that all brand owners really need to KNOW and OWN their own $h!t. […]

Make Your Designer Love You By Including These Important Elements In Your Design Brief

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_padding=”0px|0px|54px|0px”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_3_text_color=”#333333″ header_3_font_size=”24px” header_3_line_height=”1.2em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] Getting clear on the real benefits of your product or service can be tricky if you’re too close to it. Sometimes, it can be hard to see the forest for the trees, […]

Next-Levelify Your Brand Now With This Easy-To-Do Exercise

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_3_font_size=”24px” header_3_line_height=”1.2em”] Brand building isn’t the top of every entrepreneur’s list. Startups are busy figuring out how to get their product ready, and UX perfected first – and I totally get it. But it should be topping your list. […]

6 Truth Bomb Reasons To Invest In Your Brand

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] There are two sides to the argument for creating a buyer persona or ideal client. I’m firmly in the “Yes You Really Effing Should” camp. Opponents to the idea of creating a persona will tell you that […]

Having a Defined Audience is Actually Really Bloody Important

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