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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_padding=”0px|0px|54px|0px”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_3_text_color=”#333333″ header_3_font_size=”24px” header_3_line_height=”1.2em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] Getting clear on the real benefits of your product or service can be tricky if you’re too close to it. Sometimes, it can be hard to see the forest for the trees, […]

Next-Levelify Your Brand Now With This Easy-To-Do Exercise

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] How exciting is it to get a new customer? You get this little buzz of validation and excited at the prospect of gaining more and more just like them. Acquisition can cost you a bit though. And if […]

Why You Should Focus On Relationships Before Acquisition

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] There are two sides to the argument for creating a buyer persona or ideal client. I’m firmly in the “Yes You Really Effing Should” camp. Opponents to the idea of creating a persona will tell you that […]

Having a Defined Audience is Actually Really Bloody Important

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