IMPACT

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Business as a force for

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GOOD

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The longer I’ve been in business, the more I’ve realised that business simply must be a force for good. Without getting all preachy about it (even though I totally can), it has never been more important for brands to make a positive impact.

This means standing for something more meaningful, pursuing something more than profit. You don’t need to be a big corporation to make social and environmental responsibility core parts of your business.

Here’s how I’m making positive changes in my business and contributing to something greater than my brand.

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How I’m changing the way I do business

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1

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We’ll start by understanding where you’re at

We need to identify and diagnose what we need to solve. This involves a deep dive on the environment you’re operating in. Things like market, category and competitor analyses. We’ll get clear about exactly who your audience is and what they need from you. Then we’ll audit your brand, look at your business’s capabilities and strengths and identify what critical things you’ll need to do to grow.

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2

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Then we’ll create a clear brand framework

Defining those all important brand foundations so you can execute your brand consistently through every part of your business. Things like brand personality, tone of voice, values, purpose, vision. Also getting crystal clear on your brand benefits, value proposition and core communication messages.

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3

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Then we’ll build the plan to go make it happen

This is a full marketing plan, with clear objectives aligned to your business goals. It will include all the usual suspects like channels and tactics, calendar of activity, and structures to measure performance. We’ll get you set up and ready to put your brand to work.

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Ready to get serious about your strategy?

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I have limited spots available for done for you strategy projects.

Packages start from ~$3,500 USD ($5,000 AUD)

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Micro impacts with every

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PROJECT

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B1G1 SDG

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B1G1 SDG

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B1G1 SDG

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B1G1 SDG

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B1G1 SDG

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Want to talk about how your brand can make even more of an impact?

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