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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” hover_enabled=”0″ text_font_size=”18px” header_text_align=”left” header_2_font=”Poppins||||||||” header_font=”Poppins||||||||”] Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The […]

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

You’ve downloaded all the templates and completed a profile of your ideal customer (aka avatar, aka persona aka target audience), that is, the “person” you want to attract more of to buy from you over and over.   Great. Now what?   Well the bad news is you’re not done yet. And the good news […]

So I’ve Created My Ideal Customer Profile, Now What?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_padding=”0px|0px|54px|0px”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” header_3_text_color=”#333333″ header_3_font_size=”24px” header_3_line_height=”1.2em” hover_enabled=”0″ header_3_font=”Poppins||||||||” header_font=”Poppins||||||||”] Getting clear on the real benefits of your product or service can be tricky if you’re too close to it. Sometimes, it can be hard to see the forest for the trees, […]

Next-Levelify Your Brand Now With This Easy-To-Do Exercise

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] How exciting is it to get a new customer? You get this little buzz of validation and excited at the prospect of gaining more and more just like them. Acquisition can cost you a bit though. And if […]

Why You Should Focus On Relationships Before Acquisition

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ hover_enabled=”0″ text_font_size=”15px” header_3_font_size=”24px” header_3_line_height=”1.2em”] There are two sides to the argument for creating a buyer persona or ideal client. I’m firmly in the “Yes You Really Effing Should” camp. Opponents to the idea of creating a persona will tell you that […]

Having a Defined Audience is Actually Really Bloody Important

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