Without it, your marketing efforts are a bit like building a house without a plan. Disconnected, chaotic and not creating long-term, enduring equity. Let's fix that for you, shall we?
Together we're going to unearth your point of difference, unlock your competitive advantage and create the blueprint for your marketing and communications to build you into the brand you are destined to be.
When you have strategy as your foundation, you have the path to follow to achieve your vision. Brand and marketing strategy become a blueprint for your business.
This is right for you if any of this resonates. You:
"The Foundation"
Brand & Marketing Strategy Development
Haven’t been able to find or articulate your real competitive advantage.
Are not clear about where your brand fits - and how your brand should ‘speak’ and ‘act’.
Sort of know who you want to attract, but haven’t got insights into who they really are.
Don't have a strategy or actionable business plan.
Have tried some marketing before but it hasn’t worked.
Need external accountability to stay focussed on your strategy and stick to your plan.
Have either some in-house junior marketing capability or none at all.
(maybe you even “hate” marketing - it’s ok, you can say it)
Our Signature Process:
Context
Uncover truths about the environment you're operating in, capturing current trends.
People
Mine for insights into your ideal customer, empathising with them and what they truly need.
Success Factors
Map your capabilities and identify the key opportunities for your brand to thrive.
Following our signature process, The Brand Codex©, we'll first understand the playing field, and uncover insights for how to 'win':
01.
Foundations
Define your essential, guiding brand foundations like vision, purpose, values and personality”.
Value
Discover your core value proposition by understanding how you really create value for those you serve.
Message
Craft your brand story, key messages and outline where to share them to reach your ideal audience.
02.
Then we'll craft your brand framework to guide your actions, and ease decision-making:
Plan
Set objectives for your marketing activity and chart your course to achieve them.
Execute
Create a marketing activity calendar, update your brand collateral and engage execution specialists to help bring your vision to life.
Optimise
Form marketing management habits for gathering data, reviewing insights and optimising your strategy to stay the course we’ve laid out for you.
03.
From there we will build the plan to action all of this, moving you towards your vision:
The Foundation
LET'S PARTNER TO ELEVATE YOUR BRAND
This is a 6-9 week engagement. At the end of this process we can discuss the option to continue our work together with ongoing strategy support. We would tailor that to suit what your team needs (mentoring, coaching) and your business objectives.
WORK WITH ME
starting from $9,500 AUD + GST
AS SEEN IN
A HANDFUL OF THE BRANDS WE'VE WORKED WITH
Campbell’s
Arnott’s
Frucor Suntory
Parmalat
Pauls
Ice Break
OAK
Vaalia
Kurloo
Odette & Co
Digital Nomad Girls
Secret Source
Land Solution
A1CRM
Green Beacon Brewing Co
Kind Coffee Co
King Island Distillery
Hosting With Heart
Give Back Health
Shout Productions
CLOSE FORM