Without it, your marketing efforts are a bit like building a house without a plan. Disconnected, chaotic and not creating long-term, enduring equity. Let's fix that for you, shall we?
Together we're going to unearth your point of difference, unlock your competitive advantage and create the blueprint for your marketing and communications to build you into the brand you are destined to be.
(maybe you even “hate” marketing - it’s ok, you can say it)
Uncover truths about the environment you're operating in, capturing current trends.
Mine for insights into your ideal customer, empathising with them and what they truly need.
Map your capabilities and identify the key opportunities for your brand to thrive.
Define your essential, guiding brand foundations like vision, purpose, values and personality”.
Discover your core value proposition by understanding how you really create value for those you serve.
Craft your brand story, key messages and outline where to share them to reach your ideal audience.
Set objectives for your marketing activity and chart your course to achieve them.
Create a marketing activity calendar, update your brand collateral and engage execution specialists to help bring your vision to life.
Form marketing management habits for gathering data, reviewing insights and optimising your strategy to stay the course we’ve laid out for you.
This is a 9-12 week engagement. At the end of this process we can discuss the option to continue our work together with ongoing strategy support. We would tailor that to suit what your team needs (mentoring, coaching) and your business objectives.
starting from $14,700 AUD + GST