BRAND MENTOR

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Let me be your

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BRAND MENTOR

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Somewhere between my exclusive 1:1 done-for-you strategies and the DIY pathway.

Together we’ll scheme 💫
Together we’ll plan 💫
Together we’ll implement 💫

Until we give you the Brand Plan you wish you’d had when you first started out.

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Let me see…

⚡️  You know you *should* have a strategy for your business. But you’re busy wearing all the hats, so time to work *on* your business is a luxury.

⚡️  You feel like you’re trying all the marketing tactics all the experts tell you work, but aren’t really getting anywhere. They only cover a tiny piece of the marketing puzzle, so it’s not quite working as they promised.

⚡️  The leads are starting to dry up. Your referrals have been exhausted. You’re sick of not landing the right clients, but aren’t sure where you’re going wrong.

⚡️  Maybe you’ve worked with a consultant or a coach to try and figure this stuff out before, but instead of coming away feeling clearer, wiser and prepared, you feel… “meh” and wondering where your money went and why you have a to-do list even longer than when you started.

⚡️  You’ve mastered your craft and know you can deliver mad value for your clients, but you’re spinning your wheels. Freelancing or moonlighting in some other job to supplement your income is as appealing as that tepid coffee that’s been sitting on your desk all morning.

⚡️ You feel like you’re lost among a sea of competitors, not through lack of trying to differentiate. You *know* you have something unique to offer.

 

via GIPHY

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I know that frustration of attracting the wrong clients – who try to barter your services down, who gloss over your years of experience honing your craft, who fundamentally don’t align with your values. But you work with them anyway cos you need the money.

Next time, you think.

Let’s make that a thing of the past, shall we?

⚡️  You need structure.

⚡️  You need accountability.

⚡️  You need someone to challenge you.

If you’re ever going to get sh*t done and move the dial for your business, it’s time to call in some help.

 

Enter the Brand Mentor

(aka meeeee! 🙋‍♀️ )

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I’ll be the Leslie Knopes to your Ann Perkins

🙌☀️  Giving you all the ego-boosting compliments ☀️🙌

 

via GIPHY

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The Captain Janeway to your Seven of Nine

🖖  💫  Together all the way, no matter what 💫  🖖

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The Catherine Stark to your Breanne of Tarth

🐺 Where you replace ‘lady’ with ‘marketer’, and I’ll be all like “Yes! You are” 🐺

 

via GIPHY

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Ok, so how does it work?

Well, there are a few options. Let’s take a look…

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6 month mentorship

6 months of 1:1 mentoring, support and accountability to craft a winning Brand Plan and make it work for you:

Let’s create and implement your personal business, brand and marketing plan together using The 90 Day Brand Plan tools & resources:

✨  1 x 2-hour ‘Brand Sync’ Deep Dive via Zoom to map out what’s ahead for our partnership

✨  12 x 90-min ‘Brand Success’ Mentoring Sessions via Zoom so we can strategise together every fortnight

✨  1x 30-min ‘Brand Check’ Follow-up Session 3 months after our time together to cover any questions that might have come along the way

✨  Unlimited Email and Voice Message Support during our 6 months to help with those sparks of genius as the penny drops (PRICELESS!)

 

&

▪️ Recordings and transcripts of every mentoring session so our break-throughs are captured for eternity
▪️ Personal Client Portal Access to keep everything in one place

[/et_pb_text][et_pb_pricing_tables featured_table_header_background_color=”#f5acf5″ header_background_color=”#f5acf5″ show_bullet=”off” _builder_version=”4.4.6″ header_font=”Poppins|700|||||||” subheader_font=”Poppins||||||||” subheader_font_size=”18px” background_enable_color=”off”][et_pb_pricing_table title=”Pay Upfront” subtitle=”Most Efficient” currency=”USD” sum=”$6,500″ button_url=”https://calendly.com/melissapackham/brand-mentor-6m” url_new_window=”on” button_text=”I NEED A MENTOR!” _builder_version=”4.4.6″ body_font=”Poppins||||||||” body_line_height=”1.8em” subheader_font=”Poppins||||||||” subheader_text_align=”center” subheader_line_height=”1.8em” price_font=”Poppins||||||||” price_text_align=”center” price_font_size=”50px” custom_button=”on” button_text_color=”#ffffff” text_orientation=”center” border_color_all=”#f7dff7″ border_style_all=”dotted” border_style_all_price=”none”]

Yes Aussies, this price includes GST.

 

 

 

[/et_pb_pricing_table][et_pb_pricing_table title=”Pay As You Go” subtitle=”Most Flexible” currency=”USD” per=”Monthly” sum=”$1083″ button_url=”https://calendly.com/melissapackham/brand-mentor-6m” url_new_window=”on” button_text=”I NEED A MENTOR!” _builder_version=”4.4.6″ body_font=”Poppins||||||||” body_line_height=”1.8em” subheader_font=”Poppins||||||||” subheader_text_align=”center” subheader_line_height=”1.8em” price_font=”Poppins||||||||” price_text_align=”center” price_font_size=”50px” custom_button=”on” button_text_color=”#ffffff” text_orientation=”center” border_color_all=”#f7dff7″ border_style_all=”dotted” border_style_all_price=”none”]

Yes Aussies, this price includes GST.

No, you aren’t penalised for wanting to pay monthly – that’s ethical pricing right there, baby!

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3 month mentorship

3 months of 1:1 mentoring, support and accountability to put your Brand Plan into action:

Let’s refine and implement the business, brand and marketing plan you’ve created with The 90 Day Brand Plan tools & resources:

✨  1 x 2-hour ‘Brand Sync’ Deep Dive via Zoom to map out what’s ahead for our partnership

✨  6 x 90-min ‘Brand Success’ Mentoring Sessions via Zoom so we can strategise together every fortnight

✨  1x 30-min ‘Brand Check’ Follow-up Session 3 months after our time together to cover any questions that might have come along the way

✨  Unlimited Email and Voice Message Support during our 3 months to help with those sparks of genius as the penny drops (PRICELESS!)

 

&

▪️ Recordings and transcripts of every mentoring session so our break-throughs are captured for eternity
▪️ Personal Client Portal Access to keep everything in one place

[/et_pb_text][et_pb_pricing_tables featured_table_header_background_color=”#b6ADE4″ header_background_color=”#b6ADE4″ show_bullet=”off” _builder_version=”4.4.6″ header_font=”Poppins|700|||||||” subheader_font=”Poppins||||||||” subheader_font_size=”18px” background_enable_color=”off”][et_pb_pricing_table title=”Pay Upfront” subtitle=”Most Efficient” currency=”USD” sum=”$4,875″ button_url=”https://calendly.com/melissapackham/brand-mentor-3m” url_new_window=”on” button_text=”I NEED A MENTOR!” _builder_version=”4.4.6″ price_text_color=”#4a157b” body_font=”Poppins||||||||” body_line_height=”1.8em” subheader_font=”Poppins||||||||” subheader_text_align=”center” subheader_line_height=”1.8em” price_font=”Poppins||||||||” price_text_align=”center” price_font_size=”50px” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#4a157b” text_orientation=”center” border_color_all=”#f7dff7″ border_style_all=”dotted” border_style_all_price=”none”]

Yes Aussies, this price includes GST.

This is 75% of the cost of the 6 Month Mentorship because you’re still getting my full brain power, in half the time.

[/et_pb_pricing_table][et_pb_pricing_table title=”Pay As You Go” subtitle=”Most Flexible” currency=”USD” per=”Monthly” sum=”$1,625″ button_url=”https://calendly.com/melissapackham/brand-mentor-3m” url_new_window=”on” button_text=”I NEED A MENTOR!” _builder_version=”4.4.6″ price_text_color=”#4a157b” body_font=”Poppins||||||||” body_line_height=”1.8em” subheader_font=”Poppins||||||||” subheader_text_align=”center” subheader_line_height=”1.8em” price_font=”Poppins||||||||” price_text_align=”center” price_font_size=”50px” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#4a157b” text_orientation=”center” border_color_all=”#f7dff7″ border_style_all=”dotted” border_style_all_price=”none”]

Yes Aussies, this price includes GST.

No penalty for paying monthly.

 

 

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Aaaannnd just who exactly do I think I am?

Oh hey, I’m Melissa. A brand and marketing strategist almost 20 years’ experience. I’ve worked with big name brands AND over the last 4 years have been helping service providers just like you hone their strategy to drive growth. I’ve developed a signature framework for creating a strategy that is *actually* a strategy and not just one tiny piece of it.

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Using this comprehensive brand and marketing strategic framework – the Brand Codex© and alllll the tools included in the 90 Day Brand Plan, we’ll build and/or refine your strategy designed to get you growth. It’ll go a little something like this 👇👇🏼👇🏽👇🏾

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As seen in

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Here’s where I tell you the benefits

 

Imagine with me for a moment:

⚡️ You feel clear about where your business is headed.

⚡️ You know exactly what your brand stands for.

⚡️ You intimately know who your audience is, how to reach them and with what messages.

⚡️ You are able to articulate to anyone who asks, exactly what you offer and how that benefits who you serve.

⚡️ You know the exact steps you need to take to market your business, day-in, day-out.

⚡️ And you’re doing it – with me, a bona fide expert by your side to help you on the journey Clarity. Action. Support. Sound too good to be true? It’s not.

With the right guidance and strategic framework underpinning your actions, this will totally be you.

 

Unlike other coaching programs:

❌  I won’t jump on each call looking to YOU to provide the direction for the session

❌  You won’t come away from each session with a GIANT TO DO LIST of random things

❌  There aren’t 100s of videos and workbooks to plough through #nobodygottimeforthat

❌  The workbooks and videos aren’t the crux of what you’re paying for, they’re tools to complement the one-on-one support.

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Hey, you don’t have to take my word for it.

 

Here’s what Jenny has to say about working with me as her Brand Mentor. “Last year I hired a marketing strategist because I was sick and tired of feeling stuck in my business and setting the same goals every year, over and over. We worked together for 3 months but I wasn’t really too happy with the experience. It lacked structure and direction, exactly what I was looking for. With Melissa I feel like she’s taking me by the hand and leading me along a clear path. I feel so supported and understood. Melissa cares so much about my business and brand. I feel like she’s equipping me with the tools I need and we’re creating the strategy together, she’s not just handing it to me on a plate. I feel very involved and listened to and supported.”

 

Here’s what Kate had to say: “Melissa is unique. She is a brand strategist that cares deeply about ensuring you create a commercially sound business. She brings both discipline and fun to the process. Her tools and resources enable you to thoroughly work through your brand strategy so that you come out the other side with clarity and direction. If you need help getting your brand, marketing and business in order then Melissa has everything you need to get on the right track.”

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What does the Brand Codex cover?

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1

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Context

We need to identify and diagnose what we need to solve. This involves a deep dive on the environment you’re operating in. Things like market, category and competitor analyses. We’ll get clear about exactly who your audience is and what they need from you. Then we’ll audit your brand, look at your business’s capabilities and strengths and identify what critical things you’ll need to do to grow.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″][et_pb_blurb title=”Market Analysis” use_icon=”on” font_icon=”%%134%%” icon_color=”#4a157b” admin_label=”market” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Trends and dynamics happening in your market [/et_pb_blurb][et_pb_blurb title=”External Analysis” use_icon=”on” font_icon=”%%14%%” icon_color=”#4a157b” admin_label=”external” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]External forces and their impact [/et_pb_blurb][et_pb_blurb title=”Audience” use_icon=”on” font_icon=”%%259%%” icon_color=”#4a157b” admin_label=”audience” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Uncovering all the insights about your ideal audience [/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″][et_pb_blurb title=”Competitor Analysis” use_icon=”on” font_icon=”%%16%%” icon_color=”#4a157b” admin_label=”competitive” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Understand the competitive environment [/et_pb_blurb][et_pb_blurb title=”Internal Analysis” use_icon=”on” font_icon=”%%102%%” icon_color=”#4a157b” admin_label=”internal” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Understand your capabilities, strengths, weaknesses [/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.4.6″][et_pb_column type=”4_4″ _builder_version=”4.4.6″][et_pb_divider show_divider=”off” _builder_version=”4.4.6″][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.4.6″][et_pb_column type=”1_2″ _builder_version=”4.4.6″][et_pb_text admin_label=”2″ _builder_version=”4.4.6″ header_2_font=”neon-outline||||||||” header_2_text_color=”#ff00ff” header_2_font_size=”200px” custom_margin=”-50px||||false|false”]

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Brand Framework

Defining those all important brand foundations so you can execute your brand consistently through every part of your business. Things like brand personality, tone of voice, values, purpose, vision. Also getting crystal clear on your brand benefits, value proposition and core communication messages.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″][et_pb_blurb title=”Purpose + Vision” use_icon=”on” font_icon=”%%248%%” icon_color=”#4a157b” admin_label=”purpose” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Why you’re here and where you see your brand going [/et_pb_blurb][et_pb_blurb title=”Character + Personality” use_icon=”on” font_icon=”%%258%%” icon_color=”#4a157b” admin_label=”personality” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Your brand as a person, so you know ‘who’ it is [/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″][et_pb_blurb title=”Values + Beliefs” use_icon=”on” font_icon=”%%230%%” icon_color=”#4a157b” admin_label=”values + beliefs” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Your foundational guiding lights [/et_pb_blurb][et_pb_blurb title=”Tone of Voice” use_icon=”on” font_icon=”%%225%%” icon_color=”#4a157b” admin_label=”tone of voice” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]How your brand ‘speaks’ and how to use that voice through your business [/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.4.6″][et_pb_column type=”1_2″ _builder_version=”4.4.6″][et_pb_text admin_label=”3″ _builder_version=”4.4.6″ header_2_font=”neon-outline||||||||” header_2_text_color=”#ff00ff” header_2_font_size=”200px” custom_margin=”-50px||||false|false”]

3

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Then we’ll build the plan to go make it happen

This is a full marketing plan, with clear objectives aligned to your business goals. It will include all the usual suspects like channels and tactics, calendar of activity, and structures to measure performance. We’ll get you set up and ready to put your brand to work – and then rolllll it on out.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″][et_pb_blurb title=”Marketing plan” use_icon=”on” font_icon=”%%124%%” icon_color=”#4a157b” admin_label=”marketing plan” _builder_version=”4.4.6″ header_text_align=”center” text_orientation=”center”]Working out where to reach your ideal people and how. [/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.4.6″][et_pb_column type=”4_4″ _builder_version=”4.4.6″][et_pb_text _builder_version=”4.4.6″ header_2_font_size=”36″ header_2_letter_spacing=”5px” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Ready to get serious about your strategy?

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I have limited spots available for done for you strategy projects.

Packages start from ~$3,500 USD ($5,000 AUD)

[/et_pb_text][et_pb_button button_url=”https://melissapackham.typeform.com/to/bTNIQE” url_new_window=”on” button_text=” Enquire here about working together” button_alignment=”center” admin_label=”typeform button” _builder_version=”4.4.6″ custom_button=”on” button_text_size=”18px”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”testimonials” _builder_version=”4.4.6″ use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#9975BA” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”50%” disabled=”on” collapsed=”on”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ header_2_font=”Poppins|700|||||||” header_2_font_size=”36″ header_2_letter_spacing=”1px” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

And do past clients corroborate my story?

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Spoiler alert, they sure do…

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”94%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” make_fullwidth=”on”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Martina Russo” job_title=”Translator, Entrepreneur” company_name=”MOVING WORDS TRANSLATIONS” url=”http://www.movingwordstranslations.com/” url_new_window=”on” portrait_url=”https://abrandisnotalogo.com/wp-content/uploads/2018/08/Martina-Headshot-Purple.png” quote_icon=”off” portrait_width=”180″ portrait_height=”180″ admin_label=”Martina-testimonial” module_class=”blurb” _builder_version=”4.4.6″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” border_color_all=”#4b597d” use_border_color=”on”]If you’re in search for a great brand strategist, Melissa is the person you’re looking for. I’ve rarely worked with someone who’s so capable, lovely to work with, supportive even after your project is formally over, and happy to go the extra mile when delivering. Thank you Melissa for your professionalism, support and overall great personality 🙂 [/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Rachel Ron” job_title=”Founder” company_name=”CARMINE & TEAL” url=”http://www.carmineandteal.com/” url_new_window=”on” portrait_url=”https://abrandisnotalogo.com/wp-content/uploads/2019/09/Rachel_Ron.jpg” quote_icon=”off” portrait_width=”180″ portrait_height=”180″ admin_label=”Rachel-testimonial” module_class=”blurb” _builder_version=”4.4.6″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” border_color_all=”#4b597d” use_border_color=”on”]Working with Melissa was an absolute delight. She is very professional yet easy going, has a great sense of humour and masters her domain. Starting the process, I wasn’t even sure what I wanted my brand to represent, and through working with Melissa, I’ve managed to get a clear picture of who I am (as my brand), who my target is and what does it all mean. My Brand Book covered everything I needed to go ahead and start my branding work i.e logo design, website design, social media presence etc. I’ve handed it to both my graphic designer and my website developer and they just ‘got’ it. [/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Kate Patsky” job_title=”Founder” company_name=”PEKOEBREW TEA COMPANY” url=”http://www.pekoebrew.com/” url_new_window=”on” portrait_url=”https://abrandisnotalogo.com/wp-content/uploads/2020/05/SquareLogo_NoMonkeys.png” quote_icon=”off” portrait_width=”180″ portrait_height=”180″ admin_label=”Kate-testimonial” module_class=”blurb” _builder_version=”4.4.6″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” border_color_all=”#4b597d” use_border_color=”on”]Melissa is unique. She is a brand strategist that cares deeply about ensuring you create a commercially sound business. She brings both discipline and fun to the process. Her tools and resources enable you to thoroughly work through your brand strategy so that you come out the other side with clarity and direction. If you need help getting your brand, marketing and business in order then Melissa has everything you need to get on the right track. [/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” custom_margin=”0px|||” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=””][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_cta title=”Ready to get to work?” button_url=”https://calendly.com/melissapackham/brand-sprint-chat” url_new_window=”on” button_text=”LET’S DO THIS” _builder_version=”4.4.6″ header_font=”Poppins||||||||” header_font_size=”36px” header_letter_spacing=”1px” custom_button=”on” button_text_size=”22px” button_text_color=”#ffffff” button_bg_color=”#4a157b” button_font=”neon-outline||||||||”][/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]

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