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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.0″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em”] It’s a topic that’s getting more traction as more people become more conscious about the way we consume, create and feel about the way we’re marketed and sold to. It’s also gaining more traction […]

What Ethical & Inclusive Marketing Is And Why It’s Better For Your Brand

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” custom_padding=”||0px|||”] Free Case Study I am…None of your dang businessA spy who just wants your freebieA brand ownerA marketer Send it to me! We respect your privacy. Unsubscribe at anytime. Built with ConvertKit .formkit-form[data-uid=”d70301c9e0″] […]

Business For Good Brand Strategy Case Study: Lush

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.4.6″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_font_size=”18px” text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em”] None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really […]

Social enterprise isn’t niche – it’s the new norm

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.6″ text_font=”Poppins||||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.2em” header_4_font=”Poppins||||||||” header_4_font_size=”26px” link_option_url=”https://youtu.be/PyAvHLBJcBw” hover_enabled=”0″ inline_fonts=”Open Sans”] Sienna is a US-expat living and thriving in Spain, an entrepreneur and an educator. Her pivot involved rebranding to totally own her personal brand, inspired by something deep inside […]

Women Pivoting: Sienna from Sienna J Brown

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.6″ text_font=”||||||||” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.2em” header_4_font=”Poppins||||||||” header_4_font_size=”26px” link_option_url=”https://youtu.be/PyAvHLBJcBw” hover_enabled=”0″ inline_fonts=”Open Sans” text_font_size=”18px”] Louise was furloughed from her job as an architect due to COVID. She’d only recently completed her qualification and started her business on the side as a reflexologist. Quite literally, […]

Women Pivoting: Louise from Attune Wellbeing

An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.

A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.6″ text_font=”||||||||” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.2em” header_4_font=”Poppins||||||||” header_4_font_size=”26px” link_option_url=”https://youtu.be/PyAvHLBJcBw” hover_enabled=”0″ inline_fonts=”Open Sans” text_font_size=”18px” header_text_align=”left” header_2_text_align=”left” header_4_text_align=”left”] Mandy was furloughed from her corporate job as a senior IT professional due to COVID-19. As a natural leader and mentor, women in her network began to […]

Women Pivoting: Mandy from Mandy Tucker Coaching

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_line_height=”1.8em” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.3em” hover_enabled=”0″ text_font_size=”18px” header_text_align=”left” header_2_font=”Poppins||||||||” header_font=”Poppins||||||||”] Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The […]

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.6″ text_font=”||||||||” text_line_height=”1.8em” header_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.2em” header_4_font=”Poppins||||||||” header_4_font_size=”26px” hover_enabled=”0″ inline_fonts=”Open Sans” text_font_size=”18px” header_2_font=”Poppins||||||||” header_text_align=”left” header_2_text_align=”left” header_4_text_align=”left”] Sometimes the decision pivot isn’t prompted by external factors, but by internal factors. In Chloé Miller’s case, hers was prompted by a realignment with her own personal […]

Women Pivoting: Chloé from Rebel Eco

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.6″ text_line_height=”1.8em” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font_size=”24px” header_3_line_height=”1.3em” hover_enabled=”0″ text_font_size=”18px” header_font=”Poppins||||||||” header_text_align=”left” header_2_font=”Poppins||||||||” header_2_text_align=”left” header_3_font=”Poppins||||||||” header_3_text_align=”left”] It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of […]

The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands

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